October 7 Health and Wellness
‘Inclusion for Growth’ summit
THE AGENDA
Registration & Breakfast
8.30am
9.00am
Welcome
Claire McHardy, Managing Partner, Creative Equals, @creativeequals
9.05am
‘How inclusion is the strongest and most powerful growth opportunity’
Ali Hanan, Founder, Creative Equals
@creativeequals
9.10am
‘Misfits, Medicine & Marketing:
How culture creates
health behaviour’ with
Eleanor Thornton-Firkin,
Head of Creative Excellence
and Samira Brophy, Senior Director Creative Excellence, Ipsos
9.30am
‘How challenger brands are claiming new territory with innovation’
Host: Richard Robinson, Executive Director, Ingenuity+
with Thomas Robson-Kanu, founder, The Turmeric Co
and Niall McKee Marketing | Impact Director Vivobarefoot
9.50am
‘What Won in the Healthcare Category in 2026?’
Annie Smith, Director of Creative Transformation
Lions | Advisory
SHORT COMFORT BREAK ~ 5 minutes ~
10.20am
‘The Skoda Story: How to save lives, champion inclusion and win a Cannes Lion’
Fireside with Sunil Bajaj, Lead Brand Analyst Contagious
and Meredith Kelly, Global Head of Marketing
Škoda Auto
10.45am
‘Building a company around an underserved need’
Fireside with Jason Edwards, Strategy Director, Creative Equals
with Susan C. Allen Augustin,
Co-founder Here We Flo
11.00am
'The Trust Shift: Winning the Battle for Health Information’ with
Vicky Edmonds,
Social Impact Director, Haleon
11.15am
Wrap of the morning with
Nicola Kemp,
Editorial Director, Creative Brief
11.20am
Thank you’s
with Ali Hanan,
Founder, Creative Equals
@creativeequals
11.25am - 12pm ~ Networking ~
