The marketing conference for inclusive, sustainable brands
Thanks for being here.
The Agenda
8:55am
Welcome and Registration
9:20am
A sneak peek to kick of the day!
Tamryn Kerr, Founder, Hijinks Collective
@hijinks_collective
9:25am
Welcome
Ali Hanan, Founder, Creative Equals
@creativeequals
9:40am
Purpose, Storytelling and Belonging
Sir Lenny Henry, comedian, author, broadcaster
Vanessa Kingori OBE, Managing Director, Technology, Media, Telecoms, Google
@vanessakingori
10:15am
Introducing the Ad Accessibility Network
Vanessa Vidad, Inclusion Hub Co-Lead, ISBA
10:20am
How to invite and include everyone in the celebrations
Gráinne Wafer, Global Category Director, Beer, Vodka, Liqueurs, Convenience, Diageo
@diageo
@grainnewafer
Lucy Edwards, Blind broadcaster, journalist, author, content creator, and disability activist
@lucyedwardsofficial
10:40am
Don’t Retreat, Reframe: playing the sustainability long game
Eleanor Thorton-Firkin, Head of Creative Excellence, IPSOS;
Samira Brophy, Senior Director, Creative Excellence UK, IPSOS
11:00am
What no one is talking about: the bias in AI
Claire McHardy, Commercial Partner, Creative Equals
BREAK (20 minutes)
11:15am
11:35am
Harnessing Influence: Reaching New Audiences Through Representation
Host: Helen O'Donnell, Director of Development, BBC Studios;
@helen_odonnell_
@bbcstudios
Riyadh Khalaf, broadcaster, author, podcast host, and LGBTQ+ advocate;
@riyadhk
Megan Crabbe, author ‘Body Positive Power’, broadcaster
@meganjaynecrabbe
12:05pm
What's keeping CMOs awake at night?
Richard Robinson, Executive Director, Ingenuity+
@ahoy_robinson_
Claudia Nicholls, Chief Customer Officer, Simply Health
@simplyhealthuk
Ritchie Mehta, School of Marketing, ‘Places you’ll go’ podcast
@ritchiemehta
@schofmktg
Kerry Williams, CMO, Sweaty Betty
@kerryjwilliams9
@sweatybetty
Kerttu Inkeroinen, Marketing and DTC Director, Lucky Saint
@luckysaintbeer
12:30pm
Through the barricades: the impact of the paywall on consumer connection
Sara Denby, Former Head Unstereotype Alliance, UN Women
12:35pm
Facts, truth, trust: why responsible media matters
Ruben Schreurs, Group CEO, Ebiquity, PLC;
@ebiquityglobal
Fiona Spooner, Managing Director, Consumer Revenue, Financial Times
@financialtimes
LUNCH (40 minutes)
1:00pm
1:40pm
Is social making us... social?
Shahnaz Ahmed, Director, Creative and Innovation, The Social Element
@shahnaztahmed
@socialelementagency
1:45pm
The Fishbowl with Gemma Greaves, a space for belonging
Gemma Greaves, co-Founder Nurture&Partners
@gemmahgreaves
2:30pm
Inclusion Works: How inclusion can spark creativity, fuel creative excellence, and drive marketing effectiveness.
Debbie Tembo, Partner, Creative Equals
2:35pm
The Inclusion Imperative in Creativity: why diversity drives creativity and cultivates a thriving creative ecosystem.
Frank Starling, Chief DEI Officer, Cannes Lions
@frankrstarling
@cannes_lions
2:50pm
The Inclusive Advantage: how inclusion is more than just the right thing to do, but can drive marketing effectiveness and brand growth.
Rachel Emms, Managing Director, Effie UK
3:00pm
Inclusive Creativity that Wins: how embracing inclusion fuels creative excellence, insights straight from Cannes Lions
James Robinson, Global Head of Customer Success, Cannes Lions, WARC & Contagious
@cannes_lions
3:10pm
Beyond Buzzwords: How to Harness Creative Excellence for Measurable Marketing Effectiveness & Meaningful Impact
Tati Lindenberg, VP, Marketing at Unilever, Dirt is Good [OMO, Persil, Surf Excel, Breeze]
@tati.lindenberg
@wearedirtisgood
Debbie Tembo, Partner, Creative Equals
3:25pm
BREAK (20 minutes)
3:45pm
Does age bias cut short our lives by seven years?
Louise Cohen, Global Marketing Lead, Haleon
@haleon
4:00pm
In the words of Shirley Chisholm, ‘If they don't give you a seat, bring a folding chair ‘ - Tackling returnship bias for creatives
Emma Murphy, Communities Director, Creative Equals
@creativeequals
Q&A: Inclusion for innovation: how to reach all of your audience
Sophie Devonshire, CEO, The Marketing Society
@sophie.devonshire
@themarketingsoc
Kate Maunders, Global VP Marketing, Primark
@katehomeandaway
@primark
4:25pm
Feeling Seen: the power of advertising in eliminating harmful stereotypes
Jon Evans, Uncensored CMO Host, Chief Customer Officer, System1 Group
@uncensoredcmo
@system1group
John Amaechi OBE, Organisational psychologist and Founder of APS Intelligence
@johnamaechiobe
4:55pm
4:10pm
Why It's Time to Balance the Mix in Music and Media
Nishma Robb, Founder, CEO, Glittersphere
@nishinosh
@theglittersphere
Becky Wixon, Founder, Balance The Mix, Creative Music Producer
@beckywix
@balancethemix
Jamz Supernova, DJ
@jamzsupernova
AK Patterson, singer/songwriter
@akpattersonmusic
5:15pm
Wrap Up, and Drinks
FIN
6:30pm
thank you to our sponsors, industry, community and media partners
Build brand equity, social impact and brand love
Make every insight,innovation and campaign count
What’s your challenge?
As global audiences grow more diverse and intersectional everyday, our team of expert inclusive brand and marketing consultants ensure your brand authentically engages everyone and excludes no one; driving meaningful connections and sustainable growth.
We’re here to answer your questions
Creative Equals’ provides strategic guidance across your entire marketing process, inside and out, through our 4C pillars: conscious strategy, capability and tools, creative effectiveness and community impact.
Which of these resonate with your brand?
‘How do I embed inclusion across our process?’
‘Is the campaign we’re delivering inclusive?’
‘What backlash could we receive?’
‘How can I expand our market reach through inclusion?’
‘Where does inclusion sit in our brand strategy?
‘What is the way to deploy DE&I across our local markets?
Sound familiar? We can help. Create a ‘return on inclusion’ with a tailor-made inclusion programme, bespoke to your brand and your unique challenges.
We empower businesses to expand their market reach but also to enhance their social impact by embracing inclusion in their marketing strategies.
Three quick ways to get started with us...
Inclusion Reviews
Live campaign? Just wrapped a creative review? We offer analysis in various ways: Fast, focused and ideal for time-pressured teams to flag potential inclusion pitfalls or mitigate risk before you go live.
From £3,500
Team Talkshops
Looking to deepen your team’s inclusion knowledge?We offer live and virtual sessions to help your brand lead the conversation.
From: £4,000
Workshops
Want to disrupt and unpack bias in work? We run workshops that build awareness of collective bias within your teams and opens up opportunities to think differently about your consumers, audiences, growth, propositions, etc. Identify the cultural levers that move teams from acknowledging bias to taking meaningful action.