Deliver the new ROI: the return on inclusion for people, business and society
We are a global award-winning equity, diversity and inclusion (EDI) consultancy who partner with progressive companies to deliver the ‘S’ in ESG and inclusion-first business strategy
Our customers and employees are citizens of the globe and demand businesses play their role in shaping a fair society that represents us all.
When prioritise EDI throughout the marketing value chain , you maximise social impact with inclusion-first design thinking, driving better innovation, stronger customer relationships, authentic marketing and growth through volatile times.
In parallel, you’ll attract and retain diverse talent, who want a company with equity at its heart, aligning with their values.
That’s the new ROI, where everyone wins.
Get involved
BACKLASH Webinar: building robust and
inclusive post campaign strategies
Campaign backlash and the associated negative brand equity: the fear of every marketer in advertising. So what can you do to build inclusive robustness into your campaigns? What strategies can you put in place, so if a small number of critics get loud - you know what to do to protect the underrepresented communities you’re championing?
Creative Equals X Google
Career Certificate Scholarship Programme
Creative Equals has partnered with Google to provide access to flexible online training for those looking to add recognised credentials and additional skills to their CV. Maybe you’re looking to upskill, perhaps you’re interested in exploring other industries, wanting to reskill and pivot within your career.
What we do:
Shape inclusive cultures
Building an inclusive culture where your diverse talent feels valued, respected and treated fairly has an impact on engagement and productivity. The more inclusive your culture, the higher the engagement, which has a ripple effect on profitability, team morale, and retention.
Create inclusive brands
Embed inclusion into the heart of your business strategy, brand purpose and ESG strategy. Create EDI growth frameworks into your customer research, innovation pipelines and embed EDI into your end-to-end marketing process and right down to supply chains to maximise your social impact.
Grow inclusive Communities
Support the growth of talent into leadership roles. To do this, we run Creative Comeback, our returners’ programme with Diageo; RISE - our leadership conference; and Creative Equals’ Business Leaders for the next gen of diverse CEOs and partner with Campaign to highlight rising talent.
Events and speaker programmes
Every year, we host RISE, a event designed to fuel the next generation of leaders. Many change-making speakers have graced our stage, and we bring them to your workplace as Talkshops. Hear from June Sarpong OBE, Sam Renke Disability Activist, Reni Eddo-Lodge, anti-racism activist and more.
Why inclusion matters for brands
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70% of GenZ will buy a brand with inclusive ads, in-store experiences and products
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68% of brands with representative ads saw a stock gain of 44% in a seven-quarter period. (Heat Test Report).
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52% of those who leave their jobs feel like they don’t belong (McKinsey)
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90% of employees believe companies should take a stand on societal issues
Start here: audit your current communications
Is your marketing and customer communication representative and inclusive? We have developed a proprietary rating and review system for representation in work, with an inclusive copy tool and a tried-and-tested methodology which reveals how to leverage marketing opportunities to audiences you may currently be missing out on.
What we’re up to:
EDI in Procurement
Just 1% of the procurement spend by large organisations goes to businesses that are women-owned and women-led. (Promoting diverse suppliers | Unilever) This is why we work with companies to build economic inclusion.
RISE trends report
Did you miss RISE? It was an epic day of inclusion and leadership growth. If you did miss it, we’ve got you covered. Creativebrief has released the trends report to bring you up to speed.
Make NDA’s fair
Description goes hereIn partnership with #TimeTo, Gunnercooke and more, the ‘Make NDAs Fair’ campaign was launched at RISE to raise awareness of the systematic misuse of NDAs in relation to sexual harassment cases.
As featured in
Hear it from our clients:
“I feel like I’ve learned more from this session in three hours than I have my entire adult life. The Creative Equals team created a safe space to reflect on our approach to EDI in our marketing, but also in our entire company culture and communications.”
Lesley Heath,
Head of Marketing, Aviva
“Creative Equals are an invaluable strategic partner for us as we look to embark on a global business transformation project embedding I&D into our marketing divisions across the global team and in local markets. They consult with our teams across the wider Brand divisions, as well as HR, I&D and Procurement, ensuring our Brand & E-Commerce comms connects and aligns with the wider business.”
Nathalie Lam,
Head of Global Sponsorship Philips EDI Ambassador
“Creative Equals have been exceptional partners as we developed our own internal diversity and representation approach – from being a soundboard, to the hands-on training and stand out workshops."
Jerry Daykin,
Senior Media Director, GSK Consumer Healthcare Marketing
