about us
Our story
Creative Equals was born in 2016 from the belief that ‘who makes the work, shapes the work’.
Today are navigating a moment of profound change forcing a rethink of how they operate, who they serve and how they show up in the world to increasingly diverse audiences.
To lead in the 21st century marketplace, progressive organisations will need to put inclusion at the heart of their business - to supercharge innovation, strengthen audience connection and drive sustained success.
Inclusion is no longer just a principle – it is power. No longer just about values, but about value creation.
The opportunity is for organisations to use inclusion to become future fit, building the capabilities, cultures and connections required to thrive.
To create enduring relevance. To unlock new pathways to of sustainable growth. That’s what we do .
our team
Our team is made up of multi-disciplinary strategists, researchers, analysts and facilitators from a diverse range of backgrounds and experiences. We work globally, harnessing an associate model across key markets.
our values
CREATIVE
We are innovative, visionary and deliver everything with creativity at our core. From the look and feel of our programmes, the language we use to the way we deliver our training, it all starts with a creativity first approach.
COURAGEOUS
We are outspoken about what we believe is right and wrong, we deliver hard truths through our data and we dive into uncharted topics. We are not afraid of what it takes to make change.
CONNECTED
We genuinely value the power of connecting authentically, with each other, with our clients and within the industry. We help to create connections between new communities.
TRUSTED
We aspire to be a trusted partner for our clients, our attendees, our industry; we are an organisation that everyone trusts to deliver change with integrity and compassion.
our credibility
2023 Chosen as WFA’s Inclusive Marketing Strategic Partner
2022 Chosen as UK’s Trade Mission Partner to Cannes Lion
2021 Top 50 company to work at: The Dots
2020 Business Excellence Awards: Best Multicultural Equal Opportunities Leadership Programme - Accelerate
2019 Government Equalities Office awards Creative Equals a ‘Returners’ fund
2018 The Drum’s New Year’s ‘Honours’ List
2017 Diversity in Media ‘Highly commended organisation’
2017 Excellence in Diversity’s ‘Best resource on the top 10 shortlist’ and our ‘Future Leaders programme’
2017 Creative Review’s ‘Top 50 Creative Leaders’
2016 Campaign’s Top 10 Trailblazer
