build economic inclusion within your supply chain

Are your partners as inclusive as you are?

DEI in Procurement - it matters!

 

how inclusive are your partners?

THE BUSINESS CASE

Worldwide, it’s estimated that only 1% of the procurement spend by large organisations goes to businesses that are women-owned and women-led. (Source: Promoting diverse suppliers | Unilever)

BUT the ROI of building inclusion into your supply chains is huge:

  • It benefits recruitment: 52% of respondents to a survey conducted for UPS by Hootology, a specialised marketing and consumer insights research firm, said they want to work for a company that has a supplier diversity and inclusion program Why You Need a Supplier-Diversity Program 

  • It supports positive social impact: The US National Minority Supplier Diversity Council reported in 2020 that “minority-owned enterprises generate $400 billion in economic output, leading to the creation or preservation of 2.2 million jobs and $49 billion in annual tax revenue for local, state, and the federal government” (Facts and Figures)

  • In UK it was found Ethnic Minority Businesses (EMBs) are more innovative - ‘EMBs were found to be more innovative than non-ethnic minority firms, with 30 per cent of EMBs engaging in recent product or service innovation, 11 percentage points higher than their non-EMB counterparts.’ (New report reveals the obstacles holding back UK's ethnic minority entrepreneurs | FSB, The Federation of Small Businesses) 

THE PROGRAMME

We’ll work with you to identify gaps and opportunities for a more inclusive marketing supply chain to help align partners with your DEI goals and your Brand Purpose. This in turn supports your business with a diverse and equitable marketing investment.

While our programmes are built bespoke for each organisation, a typical programme might include a review of your current procurement process and how your suppliers work with you. From there we look at opportunities and gaps and co-create a process with economic inclusion bespoke for your business. We also help you roll it out, with training, tools and guidelines, for your business, and your partners.

BENEFITS  

  • Find out exactly where your partners are at right now in terms of diversity make-up, strategies and working practices

  • We are MRS (Market Research Society) certified. MRS is the UK professional body for research, insight and analytics.

  • We work with you in partnership. Your programme is bespoke and tailored to sector and requirements.

  • We work with a strategic focus for procurement and partner agencies, with a diversity, equity and inclusion lens.

 

Case Study: Diageo

Championing Inclusion and Diversity in their Value Chain

 
 
Ruth Davidson, Head of Procurement, Diageo
 

“‘Creative Equals has provided a strong baseline of where we are now and where we need to go. We also can see the potential for how we can use I&D as a business driver with all our marketeers’ 

Ruth Davidson, Head of Procurement, Diageo

 

How are they investing? 

How are they measuring their impact?

  • “Our ambition is to be recognized externally for our contribution to having a positive economic impact on diverse suppliers across the world” (Source)

How do they monitor their chains?

  • Diageo are asking suppliers to utilise diverse owned and operated suppliers in their own supply chains (Value chain) 

How they define diverse suppliers:

  • “Both within our own business and across our value chain, we view diversity in the broadest possible sense.  We consider Diverse Suppliers as those that are at least 51% owned and operated by an individual or group that is part of a traditionally underrepresented group:  Women, LGTBIQIA+, Disabled, Veteran, Ethnic minorities or any other Minority.” (Value chain)