CANNES LION: if you can or if you can't...
DEI shapes award-winning work that leaves a legacy
Cannes Lions, 19 - 23 June, Cannes France
Are you in Cannes? If so, come and skill up with our workshop series across the week. Come learn, meet new people and discuss why DE&I is a driver for creative excellence, has powerful social impact and, wins awards at Cannes LION.
Do inclusive leaders drive inclusive work?
When: Wednesday 21 June, 11.00am-12.00pm
Where: Embassy of Dutch Creativity, 24 Bd de la Croisette, Cannes, France
We meet four leaders who talk about what they’re doing inside and outside their organisations to embed inclusion from the inside out.
Guest Speakers:
Aline Santos, Chief Brand Officer, Chief EDI Officer, Unilever
Becky Verano, Global VP Marketing Operations and Capabilities, Reckitt
Nathalie Lam, Head of Global Sponsorship and Lead Inclusion & Diversity Transformation, Philips
Xavier Rees, CEO, Havas
Not at Cannes? Don't miss out!
What DEI movements were covered at Cannes Lion? Already, the shortlists are out and we're seeing some powerful work with a DEI heartland, particularly in the Innovation category. Discover how DEI shapes award-winning work that leaves a legacy in this 60-minute webinar. With your Q&A, we'll explore several pieces of work that won in the 2023 Cannes season. The key question is: which of these pieces of work will have long-lasting impact?
Webinar: Did DEI Smash it at Cannes Lions 2023?
When: Wednesday 19 July, 4pm - 5pm BST
Cost: Free
The DEI events you want to be at Cannes
In partnership with the Embassy of Dutch Creativity, we're running a series of workshops across the week - come learn, meet new people and discuss why DE&I is a driver for creative excellence, has powerful social impact and, well, it wins big at Cannes LION.
MONDAY: How to build an inclusive audience strategy: five trends to know now
When: Monday 19 June, 11.45am-12.45pm
Where: Embassy of Dutch Creativity, 24 Bd de la Croisette, Cannes, France
Explore this: DE&I is a strategy for growth. The big question is: how can you future-proof your brand for 2030? What are the opportunities we simply don’t see? And why don’t we see them? We look at five ways the demographics of the world are shape-shifting with examples and understand how your brand can harness these movements. Walk away understanding with a new perspective on audience strategy.
MONDAY LUNCH: The BIG AI x DE&I debate
When: Monday 19 June, 1.00pm-2.00pm
Where: Embassy of Dutch Creativity, 24 Bd de la Croisette, Cannes, France
Cost: €95 (inc VAT) per person, for 3 courses, including drinks. Max 25 spots.
As AI floods into the marketing industry without guardrails, we look at the implications from a DE&I point of view. What are the ethics we need in place right now? Most importantly, we have to ask: who benefits from AI? In any system of oppression, there are those who ‘win’ and those who are further marginalised. Join us in a fearless debate over lunch where we’ll explore: AI procurement, AI bias, AI’s role in systems of oppression and more.
TUESDAY: Backlash - why the fear of getting it wrong stops us getting it right
When: Tuesday 20 June, 11.00am-12.00pm
Where: Embassy of Dutch Creativity, 24 Bd de la Croisette, Cannes, France
We look at what happens when brands get it ‘wrong’ and why this happens. We’ll dig into examples (Samsung, L’Oreal, Sainsbury’s and others) and case studies to understand what the ‘backlash’ was, how the brand responded and what they could have done differently in a workshop scenario. This one is for everyone in corporate communications to understand how to respond in a crisis.
WEDNESDAY: Inclusive Leadership, Inclusive Brands
When: Wednesday 21 June, 11.00am-12.00pm
Where: Embassy of Dutch Creativity, 24 Bd de la Croisette, Cannes, France
As above.
THURSDAY: Age and ageism in marketing: the untapped audience
When: Thursday 22 June, 11.30am-12.15pm
Where: Embassy of Dutch Creativity, 24 Bd de la Croisette, Cannes, France
We explore the context of age/ageism through a series of ads, looking at the typical stereotypes and how to avoid them. While ageism focuses on the over 50s, it also applies to all ages, we can see how this plays out in our marketing work. We’ll deconstruct a series of ads to look progressive portrayal and why you need an over 50s marketing strategy from the inside out.
Our incredible hosts are the Embassy of Dutch Creativity, the trade mission of the joint Dutch creative industry during the international advertising festival in Cannes. Since 2015, the Embassy of Dutch Creativity has been supported by various Dutch trade associations, individual agencies and other creative service providers. We are grateful to be their DE&I partners for the second year in a row.
OFFICIAL: we're speaking at Cannes Lion
DE&I shapes creative excellence. Across all Cannes Lions 2022 Award Winners, creative work with a DE&I heartland proved inclusion powers creativity. For this to have a meaningful impact it must go beyond representation and into brand strategy.
In this Cannes Lions workshop, interrogate DE&I with last year's LIONS Awarded work, and learn the ‘creative critical thinking’ needed to build an inclusive, progressive brand. Find out what movements are on the horizon that will shape the landscape for inclusive practices.
Workshop: Unlocking Creative Excellence with Powerful DE&I Strategies
Monday 19 June, 10:30 - 11:30 (1h)
The Lab, Palais II, Cannes, France
Open to all Cannes Delegates
Workshop takeaways:
- Framework for critical thinking
- Trends in DE&I movements
- Understanding what creative excellence looks like
In 2023, we shouldn't have to write this...
We are 100% signed up and behind this statement from Outvertising, the industry's LGBTQ+ community.
As they say:
'Anti-LGBTQIA+ groups are relentlessly attacking brands that demonstrate allyship with our community.
As part of their efforts to halt and roll back LGBTQIA+ inclusion in society at large, these fringe groups are attempting to erase our community in the media, including in the ads people see.
The Trans+ community are weathering the brunt of this targeted campaign of hate and they must be protected. But this hate is not limited to our Trans+ friends – the whole LGBTQIA+ community are feeling the effects.'
Here's how to stand your ground this month:
Brands with Pride ads: Run them.
Brands working with LGBTQIA+ talent: Protect them.
Brands with Pride event plans: Keep them.
Brands with Pride products: Display them.
Brands with rainbow logos: Back up this declaration with meaningful actions.
Brands that come under attack: Brave the backlash.
Brands with media spend: Invest in media that match your values. Divest from media that spread disinformation.