RISE 2026: Health & Wellness Trend Report - download your copy now
Our new RISE 2026 Health & Wellness Trend Report officially curated by the phenomenal team at Creativebrief and led by Editorial Director, Nicola Kemp is LIVE, and we’re excited to share it with you.
We’ve gone beyond the event stage to curate the most impactful lessons from the summit, specifically designed to help you move past the ‘average’ and truly bridge the empathy gap.
Inside, you’ll find deep-dive insights on how to combat the ‘Age of Doubt’ with actionable strategies that cut
through the noise of health misinformation. You’ll also discover proven frameworks for bypassing category constraints ... like how to turn a car brand into a cycling safety leader or how to reframe long-standing
taboos into massive cultural moments.
Ultimately, this report is your field guide to inclusive growth and innovation, showing you exactly why your next product breakthrough is likely hiding in the pain points of an audience that others have overlooked.
How do you build a brand that resonates in a crowded market?
Alex Jenkins, Contagious joined Meredith Kelly, Global Head of Marketing, Škoda Auto,
to discuss how Škoda is driving growth by embracing creative firepower and inclusive thinking.
Their standout innovation, the DuoBell - a bicycle bell tuned to a frequency that cuts through
noise-cancelling headphones - is a masterclass in solving unmet needs. A multi-award winner at
Cannes Lions International Festival of Creativity 2026, the campaign serves as a compelling case for what happens when you champion inclusion and get out of your category’s traditional lane.
Read more in the full report, alongside other inclusive stories, featuring insights from:
Vicky Edmonds - Haleon on the ‘Age of Doubt’
Susan Allen Augustin - Here We Flo on community-centric building
Samira Brophy and Eleanor Thornton-Firkin - Ipsos on digital narcissism
Thomas Hal Robson-Kanu - The Turmeric Co. and Niall McKee
- Vivobarefoot on the new era of challenger brandsAnnie Smith - Lions | Advisory on award-winning healthcare creativity
Download the report for the full insights
Join leading brands to fight health misinformation in the 'Age of Doubt'
Misinformation is the new health-inclusivity barrier, and it is growing at a rapid, dangerous scale. Vicky Edmonds, Head of Social Impact at Haleon, issued a powerful call to arms at the summit: the speed and scale of misinformation is something no one brand can solve alone.
Vicky is calling for a brand coalition to drive urgent, systemic change in how health information is regulated, shared, and trusted.
Want to be part of the solution? With ISBA, Vicky is hosting a dedicated session at ISBA's offices 12 Henrietta Street, London, 17 November, in-person, 2.30-3.30pm (you are welcome to stay as part of ISBA's inclusive marketing community 2027 planning session) to tackle this head-on.
If you are a brand leader ready to act, sign up below.
Putting real-life impact on the board
We loved seeing the industry response to the 'Menopause Monopoly': a brilliant collaboration
between Aviva and Hasbro that put real-life impact on the board. This was based on their 'Beyond the Symptoms' report, where they found menopause has a significant impact on their working lives:
Around half (47%) of perimenopausal women say their symptoms have affected their ability to work, while nearly three-quarters (73%) report an impact on their mental health.
More than a third (37%) say they are concerned that perimenopause could lead them to consider giving up work earlier than planned. Moreover, one in ten perimenopausal women and almost one in six (17%) post-menopausal women have changed roles or jobs because of menopause.
As Franki Goodwin, Chief Creative Officer, Saatchi & Saatchi recently posted:
'The menopause isn't just a health issue. It’s a wealth issue. It’s a savings issue.
It’s a property issue. To showcase its whole life impact,
we reinvented the world’s most iconic game.'
It is a fantastic reminder that when you turn a taboo into a conversation,
you don't just change the game, you can change lives.