24 April 2024 | LSO St Lukes, London

A global conference for marketers: Inclusive brands, inclusive leaders

RISE 2024 is our flagship event that brings together progressive marketers, innovators, creatives and sustainability experts to learn how to drive inclusion and social impact throughout the marketing chain. We spend the day building leadership capability within this space with leaders who are at the cutting-edge of pushing for progress in their organisations.

* Please note this is for brand-side marketers and our talent programme partners as we have limited tickets.

Hear from: 

  • Steven Bartlett Founder, podcaster ‘Diary of a CEO’

  • Cristina Diezhandino Chief Marketing Officer, Diageo

  • Ije Nwokorie Chief Brand Officer, Dr Martens, ex-Apple

  • Sara Denby Head of Unstereotype Alliance Secretariat

  • Nish Kumar comedian, podcaster and author

  • Taide Guajardo Chief Brand Officer P&G Europe 

  • Nathalie Lam ESG Brand Marketing Lead, Philips

  • Samori Gambrah Global Brand Director, Captain Morgan

  • Gemma Greaves, Co-Founder, Nurture

  • Carolina Teixeira , Global Brand Director, LEGO

  • Claire Cronin Chief Marketing Officer, Chelsea FC

  • Becky Verano Global VP Creativity and Capabilities, Reckitt

  • Dr Rebecca Swift VP Creative, Getty Images 

  • Shelley Bishton Head of Diversity, Equity and Inclusion, NewsUK

  • Rachel Lowenstein Inclusive Innovation, Mindshare

  • Fernando Desouches  Managing Director, BBD Perfect Storm - New Macho

  • Tom D’Souza Global Innovation, Movember

  • Jasmine Dawson Senior Vice President, Digital at BBC Studios

  • Sophie Neary, Managing Director, Retail and Consumer Goods, Google

  • Sophie Devonshire CEO, The Marketing Society

  • Eleanor Thornton Firkin Head of Creative Excellence in the UK, Ipsos

  • Samira Brophy Senior Director, Creative Excellence, Ipsos

  • Vanessa Vidad CRM & Systems Manager, Inclusion Lead, ISBA

  • Bill Brock Chief Client Officer, Founder, AnalogFolk Group

    And more! Watch this space!

RISE SPEAKERS

the agenda

DOORS OPEN
Registration + Breakfast

8:30am

WELCOME
From Ali Hanan, Creative Equals

9:05am

TALK: ‘GO WOKE, GO WOKE?’
Nish Kumar, Comedian

9:25am

DEBATE: MARKETING IN A POLARISED LANDSCAPE IN 2024:
Samira Brophy, Senior Creative Excellence Director, Ipsos
Eleanor Thorton-Firkin, Head of Creative Excellence in the UK, Ipsos
Will you play it safe, or take risks? We give you the ‘sides’

9:45am

TALK: NAVIGATING BACKLASH AND MENTAL HEALTH
Jasmine Dawson, Senior Vice President, Digital at BBC Studios
Learn how the BBC remains impartial in a social-first world

10:10am

POP UP IGNITE AI TALK
To be revealed!

10.30am

BREAK

10.35am

TALK: LIKE TO REACH 100% OF YOUR AUDIENCES? HERE’S HOW…
Taide Guajardo, Chief Brand Officer, P&G Europe
Vanessa Vidad, CRM & Systems Manager, Inclusion Lead, ISBA
A quickfire way to grow your brand: the how of accessible advertising

10.55am

TALK: DELIVERING INCLUSION AT THE HEART OF SUSTAINABILITY
Nathalie Lam, ESG Brand Marketing Lead, Lead I&D Transformation, Philips
Sustainability is on every CMO’s agenda: is yours inclusive?

11.15am

FIRESIDE: WHAT DOES IT MEAN TO BE ‘AUTHENTIC’?
Ije Nwokorie, Chief Brand Officer, Dr Martens
Debbie Tembo, Inclusion Partner, Creative Equals
Discover how to live your brand values and take material action

11.30am

TALK: THINK TWICE
Shelley Bishton, Head of Diversity, Equity and Inclusion, NewsUK
How bias shapes workplaces and media

11.50am

PANEL: BUILD COMMUNITIES + DRIVE INNOVATION WITH INCLUSION
Panel host: Sophie Devonshire, CEO, The Marketing Society
Claire Cronin, CMO, Chelsea Football Club
Becky Verano, VP Marketing, Reckitt
Carolina Teixeira , Global Brand Director, LEGO
Learn about inclusive AI, the ROI of DE&I, how to win Cannes Lion

12.05pm

LUNCH

12.45pm

FISHBOWL: INCLUSIVE LEADERSHIP WITH GEMMA GREAVES
Interactive forum: Evolving leadership to manage diverse teams

1.45pm

PANEL: ARE WE LEAVING MEN AND BOYS BEHIND?
Panel host: Sara Denby, Head of Unstereotype Alliance Secretaria
Rachel Lowenstein, Inclusive Innovation, Mindshare
Tom D’Souza, Global Innovation, Movember
Dr Rebecca Swift, VP Creative, Getty Images
Samori Gambrah, Global Brand Director, Captain Morgan
Fernando Desouches, Managing Director, New Macho, DDB Perfect Storm
Take away how to reframe boys and men in your marketing

2.35pm

BREAK

3.20pm

KEYNOTE: ‘WHY INCLUSION IS GOOD FOR BUSINESS’
Cristina Diezhandino, Global Chief Marketing Officer, Diageo
This talk will inspire you and make headlines

3.35pm

FIRESIDE: GOOGLE + STEVEN BARTLETT
Steven Bartlett, Founder, Investor, Podcaster ‘Diary of a CEO’
Sophie Neary, Managing Director, Retail and Consumer Goods, Google
Discover why the CEO of CEOs says DE&I drives businesses

4.05pm

SPEEDTALK: ‘REPRESENT ME’
Nishma Robb, WACL President, ex Google

4.55pm

CLOSE + DRINKS

5.00pm

Why inclusive marketing pays a ‘Return on Inclusion’
Learn the new ROI. the ‘ return on inclusion’. This is where equity, diversity and inclusion come first for our people, our businesses and society. How can you build EDI into your businesses and brands to drive growth in innovation, creativity and profitability ? Hear from the experts.


How to make a positive impact despite global crises
2023 has been a difficult year for many. With a backdrop of wars, an ongoing cost-of-living crisis, high-interest rates and more, it has been a challenging operating landscape, with many marketing budgets under pressure. EDI is one of the key levers to unlock growth.


Designing for our future audiences for 2030
Demographics are evolving and audiences are shifting. Bias within our research and insights stops us unlocking potential growth opportunities.  Learn how to tap into fresh audiences and reach 100% of your customers with the richness of real cultural insight.  

Dealing with Backlash in 2024
Navigating polarisation has been named as one of the top challenges facing marketers. How should a brand respond in a moment of post-campaign controversy? In the world of ‘woke’ cancel culture, we bring you a framework, learnings and takeaways to figure out which voices matter - and which ones don’t.

Are we leaving men behind? Why Andrew Tate resonates
Andrew Tate sells an image of masculinity, the misogynistic alpha male paired with conspicuous consumption. He’s radicalising young men and normalising otherwise extreme views. What is our role in this? How are are we portraying masculinity in marketing and media and how has that contributed to Tate’s rise?

the 2024 focus

Hear from inspiring keynote speakers, learn practical tools to apply tomorrow and gain insights on ‘how it’s done’ from our stellar line up. We’ll look at how to apply inclusion along the entire value chain as a way to unlock growth within our talent, brands, products and all the audiences we serve.

themes include

  • Why inclusive marketing pays a ‘Return on Inclusion’ 

  • How to be an inclusive leader 

  • Designing for our future audiences for 2030

  • Inclusive innovation: what does this mean and how do we deliver it?

  • Are we leaving men behind? Why Andrew Tate resonates  

  • Dealing with ‘backlash’ in 2024: go woke or broke?

  • Breaking research: does DEI matter more to talent than salary?

  • Equal voices: hearing from communities  

  • Can AI really deliver positive portrayal?

  • Measuring DEI: how do we prove its effectiveness?

thank you to our sponsors and community partners

accessibility

LSO St Lukes is fully wheelchair accessible and has an access lift as well as a disabled bathroom. If you need further information, please visit the website at lso.co.uk/your-visit/accessibility/accessibility-lso-st-lukes.