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Our mission


We are the kite-mark of equality in the creative industries working directly with businesses, recruiters and industry organisations to drive lasting change

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Our mission


We are the kite-mark of equality in the creative industries working directly with businesses, recruiters and industry organisations to drive lasting change

WE WORK INDUSTRY-WIDE TO CREATE REAL CHANGE.

Agencies

Commit to going 50:50 from the bottom to the top with our programme.

Recruiters

Diversity starts with equal hiring practices and our 7-point code for recruiters.  

Industry

Equality begins on stage at events, award shows and conferences.

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For the creatives


For the creatives


Training

Be your best with the ‘Be Awesome Night School’.

‘Returnships’

Are you a Mum? Make your creative come back.

Events

Gain inspiration from top speakers at our events.

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Tom Knox


‘It remains an uncomfortable truth that men dominate creative
departments. This can’t be good for creativity or our ability to solve business problems. Finding ways to encourage women into creative departments and keep them there is an urgent necessity’ 
CEO, MullenLowe, 2016 IPA President

Tom Knox


‘It remains an uncomfortable truth that men dominate creative
departments. This can’t be good for creativity or our ability to solve business problems. Finding ways to encourage women into creative departments and keep them there is an urgent necessity’ 
CEO, MullenLowe, 2016 IPA President

WHY ARE WE HERE

OVERALL, WOMEN MAKE UP 29% OF CREATIVE DEPARTMENTS.

IN LONDON, JUST 12% OF CREATIVE DIRECTORS ARE FEMALE.

 

WHO IS GOING 50:50


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As seen in:

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News


News


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THE 30 WOMEN TRAILBLAZING IN CREATIVE RIGHT NOW

Ali Hanan  April 2

In the UK, only 12% of creative directors are female. To change this, Creative Equals, which champions gender-equality in the creative industries, is partnering Campaign to celebrate 30 (or 31, as it ultimately turned out) women redefining adland through their creativity and craft.


Creative's 30 future leaders

Ali Hanan  April 2

Do we need quotas to move the industry's figures onwards? Some leaders, such as Google’s ad marketing director Nishma Robb, discussed how without quotas the industry ‘won’t move at the pace we need to’. Meanwhile, D&AD chief executive Tim Lindsay agrees, adding that "things haven’t changed as quickly as they should". Lindsay suggested that quotas and targets will hasten the pace of change.  


Calling all female creative leaders! 

Calling all female creative leaders! 

#CEFutureleaders

Ali Hanan  February 20

How do we double the number of female creative directors in London? This. Join us for a stellar one-day (and night) event with Sandi Toksvig, co-founder of the Women's Equality Party, Annette King, CEO, Ogilvy Group, Rosie Arnold, Head of Art, AMVBBDO and many more. Receive training with executive coaches, dinner and get yourself on a leadership track. MARCH 30, 9-11pm. 


Are you setting the bar in creative right now?

Ali Hanan  Feb 21, 2016

With Campaign, we're looking for 30 future creative leaders trailblazing with show-stopping creative work. Get judged by some of the top creatives in London and have your work shown in our evening creative showcase, March 30, 6.00-10pm. 

Laurence Thomson, Rob Doubal, your judges 

Laurence Thomson, Rob Doubal, your judges 


BIMA AND CREATIVE EQUALS LAUNCH UK’S FIRST CREATIVE SHADOW JURY

Ali Hanan  July 29, 20

On Wednesday 13 July BIMA held the 2016 BIMA Awards judging day – and with it launched the UK’s first ever creative shadow jury. A group of six up-and-coming talented creative women had the chance to shadow some of the leading senior digital thinkers and leaders in the UK.