For leaders and change-makers
HOW WE WORK
We have a simple three-stage process: 'Assess, Develop and Build', which helps move your department towards 50/50 from changing the way you hire to implementing diversity best practice.
We work closely with your management team (Executive Creative Directors, HR directors, C-suite) bringing in what you need from unconscious bias training to best-in-class maternity frameworks.
LIKE TO MEET?
We can talk through any of your requirements in person. We're currently London-based, but planning on expanding over 2017 to other markets.
And, for the creatives...
THE NIGHT SCHOOL
Skill up with affordable training by industry experts. We train in resilience, body language, presentation skills, burn out, craft skills and more. First pick of the tickets is for our agencies.
Everyone is always welcome to our events, which we hold or partner with other industry organisations. As ever, we aim for a 50/50 line up.
Like to get started? See 32 things you can start doing today and more. We are developing online classes and more for 2017
WHY ARE WE HERE
Overall, women make up 25% of creative departments.
In London, just 14% of creative directors are female.
You can count the chief creative officers on one hand.
WITHOUT SENIOR FEMALE LEADERS, JUNIORS SAY:
of young female creatives say they lack role models.
don’t feel they can stay in the industry with a family.
of juniors are already considering leaving the industry
SIX WAYS TO mOVE TO 50/50
Help more women thrive
by picking up junior talent faster, creating succession plans and helping new parents stay in business.
Help everyone move one rung up now
with training, mentors, champions and the briefs to create award-winning work.
Create a gender neutral hiring stage
with gender neutral language, changing the way we hire and pro-active career management.
Change workplace culture
starting with HR policy to unconscious bias training and salary benchmarking.
Create a gender neutral awards stage
with split gender judging panels where work is fairly evaluated.
Double the number of female creative directors in London
year-on-year we plan to put more women in those critical leadership roles.