Agencies committed to changing the ratio


FOR LEADERS

 

If you're a leader (CEO, MD, HR Director, ECD) looking to create pathways to success for creatives, talk to us. 

FOR CREATIVES

 

Female creatives, stay, thrive and do the best work of your lives. Creative Equals is here to help you do that. 



WHY ARE WE HERE

Overall, women make up 25% of creative departments. 

In London, just 14% of creative directors are female.

You can count the chief creative officers on one hand.

This is not okay.
 


THAT MEANS
 

 

88%

of young female creative say they lack role models.

60%

don’t feel they can stay in the industry with a family.

50%

of juniors are already considering leaving the industry

 

SIX WAYS TO CHANGE THE RATIO

1

Help more women survive and thrive
by picking up junior talent faster and giving new parents a framework to stay.  

2

Help everyone move one rung up now
with training, sponsors and the briefs to create award-winning work. 

3

Create a gender neutral hiring stage
with more women hired on potential, gender neutral language and pro-active career management.  

4

Change workplace culture
starting with HR policy to unconscious bias training and salary benchmarking. 

5

Create a gender neutral awards stage
with split gender judging panels and work fairly evaluated. 

6

Make more women visible
on speaker panels, juries, events and in press. 


Creative Equals is partnered with: