business leaders
Women deserve their seat at the table. We’re here to support you reaching the C-Suite
so we have created a programme for women moving into Leadership.
APPLICATIONS ARE OPEN TO WOMEN, NON-BINARY AND GENDER NON-CONFORMING PEOPLE
Sponsored by
“The CEB course has changed my professional life and had a profound impact personally. It sounds dramatic but it is completely apt. I gained skills that made me a better manager, a better negotiator and a better Planner.”
Melanie Norris, AMVBBDO
Campaign Winner: Strategic Planner of the Year EMEA 2020
Women deserve their seat at the top table, we know women are much less likely to be in C-Suite roles than men, and we’re here to change that. Creative Equal’s Business Leaders is a transformational programme that supports women stepping into C-level leadership roles.
Data from the IPA’s Diversity Survey, carried out in partnership with Campaign magazine, showed that last year, only 32.4% of C suite positions were held by women, that’s down from 34% in 2019. A shocking statistic that is played out across all minority groups.
“Many women seem to get ‘stuck’ in middle management roles and training them to step up to the next level is key to creating more leadership role models.” says Laura Jordan Bambach, Creative Partner, Mr President & Co-founder, SheSays.
We build women up to reach the very top level of their career, through workshops that our data tells us that they need, and by building up a network of like-minded professionals. We’ve grown over 200 women in how to be effective creative leaders, and ascend to the C-Suite, with more following behind. Change and equality, it’s coming.
Course details:
The programme has 8 modules over a 6-month period with a cracking lineup of industry experts
The modules will be a mix of virtual and in-person events
Criteria for applications are senior women, non-binary and gender non-conforming people stepping into leadership positions with candidates generally having between 8-10 years of experience
The course fees are £1,695pp which can be funded by your employer or self-funded and split over 3 payments
Places are limited on this unique leadership programme.
Applications now closed. Watch this space for our next cohort!
the programme
Evening kick off: Say hello with pizza/wine
Meet the trainers, mentors and your peers and hear a little about the programme over wine and pizza.
Module 1: Authenticity in leadership
Tackling the importance of authenticity in leadership, we’ll look at the different leadership styles and evaluate what’s most effective in various situations. More importantly, we’ll help you identify your own unique leadership style and how you can use this to your benefit.
Outcomes:
- Understand your strengths
- Gain confidence
- Learn to put yourself forwards
Module 2: Building high functioning teams
Exploring how to build effective and high performing teams, we will look at the right construct; how to ensure all members are motivated and performing; and how team dynamics change in different situations and environments.
Outcomes:
- Understand how to get the best from others
- Build confidence in collaboration
- Identify when a different approachis necessary
Module 3: Commercial and negotiation
Targeting the importance of a commercial focus in the creative industries, we will understand the language of the commercial world and how to use different levers to maximise business performance. We’ll take a deep dive into negotiating and look to improve your awareness of how it shapes so many of your interactions. This will include how to be bold when negotiating and how to prepare for any type of negotiation.
Outcomes:
- Build your commercial language
- Tackle difficult conversations
- Learn how to negotiate, to achieve your best outcome
Module 4: Pitching and selling
Exploring the art of the sell; from big pitch situations to a conversation over a coffee – we’ll look at how can you close the deal. We will examine how to ensure confidence in presentation styles and the strategies and techniques that ensure a high impact.
Outcomes:
- Develop your presentation style
- Build persuasion and confidence
- Know when to push and when to pause
Module 5: Leadership, learning and growth
This interactive session will help you identify and unlock your greatest strength and understand how to harness it for your own and your team’s growth.
Outcomes:
- Identifying strengths
- Confidence
- Quietening the inner critic
Module 6: Developing senior relationships
Focusing on senior-level relationships, we’ll explore how to create mutually beneficial, yet authentic partnerships. We’ll also look at the power of influence and how to effectively manage up to ensure the best outcome.
Outcomes:
- Profiling for better relationships
- Effective upwards management
- Create effective, long term partnerships
Module 7: Presentation Skills
You’ll hear how to best prepare and build your confidence for an articulate, passionate and authentic communication and presentation style and also gather tips for how to engage an audience quickly.
Outcomes:
- Developing your presentation style
- Confidence in presenting
- Finding your authentic voice
Module 8: Building your personal brand
To wrap up the programme we will look at the best ways to build your personal brand (both physically and digitally) in an authentic way.
Outcomes:
- Learn to upwardly network
- Discover the value of your profileA
- Put yourself on the industry stage
Additional support includes:
Mentoring
To support you through the course, we will pair you with one of our leadership mentors to work with you throughout the programme. Your mentor will spend approximately an hour a month with you helping you determine the best way to apply the learning.
Mentor evening
In addition to the one-on-one mentoring, we will be running a mentor networking event. This will give you the opportunity to spend a little time with all of our mentors gaining a broader perspective and building your personal network.
Graduation Dinner
After our final session we will celebrate with a dinner at a London restaurant. This is an opportunity to recognise the achievements of the last 6 months with your CEB community including some trainers and mentors.
the coaches
Harriet Minter is a writer, speaker and coach. In 2013 she launched the Guardian’s Women in Leadership section, which focuses on the issues faced by working women. Having developed her own leadership programme for high potential women, Harriet provides advice and guidance to senior manager and entrepreneurs as a coach and mentor.
Annabel Shorter brings over a decade of negotiating and commercial experience to her clients. Throughout her career Annabel has been responsible for driving growth, often in difficult and new environments. She believes passionately that strong negotiating is at the heart of effective business performance and draws on her experiences, good and bad to assist her clients.
Richard Robinson is an award-winning diversity advocate and has been recognised as a ‘Male Agent of Change’ by the Women’s Business Council & Management Today, as well being ranked in the top 12 men championing women in business by the Financial Times. Vice-Chair of The Ideas Foundation, Board Member of Creative Equals, Token Man, BAME2020 and the first male SuperMomma for SheSaysUK.
Ben Fennell - Before founding The Growth House, Ben spent over a decade running BBH London as CEO, helping some of the world’s biggest businesses and brands to grow. Businesses like Audi, Barclays, British Airways, Virgin Media and Tesco. During his time as CEO, Ben and his team delivered more than £600 million of revenue for BBH, and £170 million of profit. Ben is passionate about helping leaders, teams and businesses to grow.
Victoria Buchanan, Executive Creative Director at Tribal Worldwide London, started her career in digital advertising more than two decades ago. A true pioneer in digital, she is obsessed with interactive behaviour and passionate about creating work that allows people to experience brands in a more immersive way. She has proved that science and art go together, creativity and innovation, tech and women go together and yes girls can.
Roxanne Hobbs is a key influencer in driving the Inclusivity and Diversity agenda in the advertising industry. She founded The Hobbs Consultancy in 2012 initially to effect change for women in the advertising industry. Roxanne is a certified Daring Way™ facilitator, using Brené Brown’s curriculum to support participants in living brave, showing up and being seen. Roxanne’s book, ‘Diverted’ was published in March.
Katie Mcauley, Katie is an ICF accredited Executive Coach and business leader with 20 years experience leading UK and global teams within the communications industry. Former President of female network Bloom with a passion to develop talent and fulfill their potential. Katie is curious and fascinated by The Future of Work and making work better, partnering with individuals, teams and organisations to drive positive change.
Fura Johannesdottir is VP ECD at SapientRazorfish and leads the Experience Studio in the UK. Rooting her creativity in real business and human insights, Fura aims to drive client business forward by creating valuable connections between brands and their customers. Always at the forefront of innovation, helping clients not only adapt to our ever-changing world, but leading within their categories and set examples for others to follow.
Business Leaders success stories
Creative Equals Business has carried me through a pivotal point in my career, a return from maternity leave into a new job in a new agency. I feel like I’ve joined the SAS of advertising honing every single one of my skills. Each session has been invaluable. I also now feel like I truly belong in this industry with a new support network of coaches, mentors and most of all peers.
Cressida Holmes Smith
- Lucky Generals
It’s given me the confidence to embrace my own values and believe in my own success. It’s also allowed me to pass on what I have learned and understand the power of the real unity that has grown between the amazing women I have had the privilege of meeting - I now mentor 6 young women .
Carole Davids
- VICE Virtue
Creative Equals Business has an energy like no other. This is a training course any woman wanting to edge close to senior management should go on! It’s helpfully practical, inspiring and above all, gives you access to an incredibly supportive community of strong women to bounce off from, the relationships which will no doubt continue beyond the course.
Lucy Scott
- Bacardi
