1.

Champion juniors

We lose 20-25% of our young talent before they even start. So let’s pick up young talent early. 


2.

Move all female creatives up one rung

Keep women moving up the ladder and not 'stop' at middle management level. 


3.

Rewrite recruitment

Hire on potential, use gender-neutral language and ask for diverse long lists.  


4.

Change workplace culture

Break down biases, remove barriers and be gender-neutral with briefs.


5.

Create a gender-neutral awards stage

All juries should be 50:50 so work is fairly evaluated. 


6.

Double the number of female creative directors in London

Year-on-year, we plan to put more women in leadership roles.