Helen Stokes, previous MD of Major Players, passed away in 2016. She was a true inspiration to everyone who knew her. And an incredible role model and was described by her company chairman, Jack Gratton, as one of "recruitment’s brightest stars".
As one of the leading UK women in business, she would have wanted to help more young talent on to the first rung of their career ladders.
Just 14 per cent of creative directors at ad agencies are women, which means 88 per cent of young female creatives say they have no role models. Real change comes with proactive action, mentoring, training, celebrating and championing female creatives through every day and year of their careers.
In London, just 14% of creative directors are women, which means 88% of young female creatives say they have no role models. Why are female CDs important? 85% of consumer purchasing decisions are made by women. With more work created through a female lens, we can create more effective work, better connect with this powerful force of consumers and become more culturally relevant as an industry.
ABOUT THE SCHOLARSHIP
Major Players is collaborating with D&AD and Creative Equals to run the Helen Stokes Intern Scholarship, which will be available to talented young women from low socio-economic backgrounds. Women will be able to intern in agencies in London with the chance of landing their first role.
Thank you for your support in helping more young female talent take their first steps, gain confidence and create careers that go all the way to the top.
Rebecca Petts-Davies was provided a financial scholarship that allowed her to move to London and take a placement with Wunderman.
Megan Egan was provided a financial scholarship that allowed her to move to London and take a placement with Havas.
Helen Hunter received sponsored training thanks to Major Players, the IPA and Creative Equals.