That's why we're here to create lasting change.
CreativeEquals has partnered with J. Walter Thompson London and Facebook to launch a way of filtering the Cannes Lions winners so everyone can see in stark terms just how few of them have female creative leads. Once the winners lists from the Outdoor, Cyber and Film categories have been released they will be analysed for winning work with a female creative lead – if they don’t have one the campaigns will be filtered out. Next, we'll be looking at applying a 'Female Filter' to the Cannes Lions Archive. By 'measuring' where we are today, we know how far we have to go, then develop a road map to get there. Enough talk. Time to 'do'.