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We say George Floyd’s name and stand with all Black talent in our industry. If you're a leader of a company, sign up below and commit to start with 10 actions for change.

* This is the work of a group of change-makers, see below.
** This is the global version. See UK version here.

#AdLand Commits CEO Survey

Over 500+ leaders signed our #SayHisName Open letter, and committed to actioning specific change within their organisations.

We'd like to know how you're doing, what changes you've made and how we can help you make the actionable change you've committed to. 

We know that change doesn't happen overnight, so we'll use this survey to track your progress on a quarterly basis over the next 12 months.

  • Should take you no longer than 15-18 minutes to fill out

  • And data shared will be aggregated and anonymised.

  • We'll report our industry progress to the Minister of Business and Industry, Minister Nadhim Zahawi and the on October 6

#SayHisName: George Floyd

Advertising leaders commit to actions not words.

An Open Letter to the Global Advertising Industry.

Against a backdrop of uncertainty and struggle created by the pandemic, the past few months have seen a global explosion of hate crimes targeting Black people. We have witnessed horrific images of African communities in China being subject to exclusion and violence; Black key workers in the UK exposed to high-risk situations and even the physical assault of Belly Mujinga; in the US we have seen the violent killings of Ahmaud Arbery, Breonna Taylor and George Floyd. Breonna Taylor, as for many, is especially traumatic: her killers still haven’t been charged.

This comes in the same week as a white woman made a ‘weaponized’ call to the police falsely accusing Christian Cooper of threatening her life in Central Park after he asked her to leash her dog. Unfortunately, these events are not new, they are part of a long history of racism and violence that lack conviction against Black people. 

While the brutality has brought widespread shock, the direct effect of this injustice and violence on Black people cannot be overestimated. In the UK, the Home Office reports that hate crimes have been steadily increasing over the last seven years. In 2018/19, there were 103,379 hate crimes recorded by the police. Seventy-six percent were race hate crimes, which marks an increase of 11% increase from 2017/18. 

As a creative sector, what we do and who we represent has a profound impact on culture, yet systemic inequality continues in our industry

It has never been more important to show up as an industry and face up to our own challenges as leaders. We need to drive equity in our organizations, the people we hire, the way in which they are promoted and the work we produce.

We ask all industry leaders to be intentional in their support for talent of color, and especially Black talent at this time.


We ask ourselves and our industry to take action and hold ourselves accountable through KNOWLEDGE, EMPATHY and ACTION.

 

knowledge

It is not the responsibility of our Black colleagues to address this imbalance, nor to educate on the inequities that racism in our industry creates. As this inequality is so ingrained within the fabric of society, our industry and in the psyches of many of those in power, this is a problem we need to take action on together to affect change. We all can self-educate.

We can all challenge our prejudices and those of others. We can all be more active against racism. We are must prioritize diversity and inclusion at this critical time.

  1.  Call out and confront racism whenever it is encountered. Everyone is responsible for this, from the CEO to every person across your organization. CEOs need to acknowledge in town halls the escalating racism of the last month in order to open this conversation in their organizations; share links and resources.

  2. Make leaders and boards accountable for driving representation and inclusivity; by being a core part of the leadership's strategic priorities (not just the HR team), with clear KPI’s, actions and objectives transparently communicated. Deeply understand your own company data and retention figures. As with your gender pay gap, understand your Ethnicity Pay Gap. 

  3. Encourage staff to understand their own privilege (and specifically white privilege), bias and barriers so they are accountable allies and activists.


empathy

It’s imperative for all leaders in the marketing and advertising industry to create and maintain inclusive cultures sensitive to the enduring injustice, inequity and pain of racism. We ask people across the industry to be conscious of the trauma that many Black colleagues may be experiencing, as they process the news and fallout of the killing of George Floyd and other acts of violence.

Those same employees will need the time and support to handle and overcome the mental health issues that arise during these periods of crisis, and leadership can provide them with the space that they need to do so. 

  1. Create listening circles for open and frank conversations about racism with everyone in attendance. Use these to promote active advocacy, open dialogue and psychological safety for both people of color and allies.
  2. Educate yourself on the issues. By constantly asking your Black colleagues, you are further adding to the trauma.
  3. Check-in with Black employees - particularly if you are a leader or line manager. Don’t make assumptions on how people are feeling. IOffer a day off or take off their workload. Make sure that your Black employees feel safe to step away, this is extremely stressful but many feel that they can’t say anything because they fear their jobs are in danger
  4. Trust must be created and bridges built; solidarity in the workforce means creating safe spaces and addressing the many micro-aggressions (subtle acts of discrimination) that are reported.

action

In the middle of a lot of pain and grief, the thing that has driven so many of us, is our continued belief in the power of action. We know the power advertising has over what people see as possible. While 76% of consumers believe that “advertising has a lot of power to shape how people perceive each other”, 72% feel that “most advertising does not reflect the world around me.” African Americans, Asian Americans, and Latino/Hispanic Americans make up nearly 37% of the U.S. population, yet these groups feel the least represented in advertising. Sixty-six percent of African-Americans said they feel their ethnic identity is often portrayed stereotypically.

Advertising has not yet hit the mark when it comes to ethnic representation. We can’t just talk about action, we must be prepared to take it.   We call on those in positions of creative influence to harness the cultural influence of advertising to bring authentic prominence to the crisis of racial injustice.

  1. Commit to the accelerated action that seeks to eliminate bias in the portrayal of all people worldwide in advertising and media, enabled by proportionate representation across the industry ecosystem, and powered by an inclusive and engaged community.
  2. In front of the camera, increase representation and eliminate stereotypes in all of your marketing creative. Behind the camera, set goals for hiring diverse talent in all roles. Hire, fund and promote Black talent.
  3. Commit to creating an inclusive and supportive environment that treats people equally in all aspects of their career development. Examine your preferred supplier’s list. Ensure your advertising is not funding white supremacy or racist content.

 
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We will never achieve true proportionate representation unless we also focus on ensuring the opportunities are also equitable.

We, the signatories of this letter, commit to taking deep, lasting action. We won’t need this letter, we need change now. Today, we say George Floyd’s name and stand with all Black talent in our industry


signed

48.1
Jack Carey
Co-Founder

48.1
James Sandrini
Co-Founder

23red
Jane Asscher
CEO & Founding Partner

3%
Kat Gordon
Founder

AA
Stephen Woodford
CEO

ABOVE+BEYOND
Tom Bedwell
MD

ACCESS:VFX
Simon Devereux
Founder & Director

Across The Pond
Julie Cohen
Founder

adam&eveddb
Mat Goff
Joint CEO

adam&eveddb
Tammy Einav
Joint CEO

addvert
Will Owen
Joint CEO

Advertising Association
Stephen Woodford
CEO

Advertising Producers Association
Steve Davies
Chief Exec

AJCollective.com
Andrea Jade Colomb
Founder

AKQA
Ron Peterson
MD

AKQA
Johnny Budden
ECD

AKQA
John Bernard
General Manager

Amplify
Lee Avery
Managing Partner

AMVBDDO
Sarah Douglas
CEO

AnalogFolk
Simon Richings
ECD

AnalogFolk
Bill Brock
Founder

And Rising
Jonathan Trimble
CEO

and-ugo.com
STEPHEN MERRY
Co-founder & Managing Director

Annalect
Sean Betts
Managing Director

Anomaly
Camilla Harrisson
Partner & CEO

Anomaly
Karina Wilsher
Partner, Global CEO

Anomaly (Berlin)
Simon Owen
Partner, CEO

Antidote
Tim Ashton
Founder/ Creative Partner

APR
Jillian Gibbs
Global CEO & Founder APR

Association of Online Publishers Ltd
Richard Reeves
CEO

Axicom
Kate Stevens
President

BAMM
Matthew Baker
CEO/Chief Operation Officer

BBH
Karen Martin
MD

BCW
Rebecca Grant
CEO

Be The Fox
Megan Price
Managing Director

BIMA
Holly Hall
MD

BIMA
Nat Gross
Co-President

BIMA
Terek Nseir
Co-President

BIMA
Tarek Nseir
Co-President

Biscuit
Sam Chitty
Head of Production

Biscuit
Hanna Bayatti
Head of Sales / Executive Producer

BITE Live, Creative Brief
Nicola Kemp
Managing Editor

BJL:
Nicky Unsworth
Chief Exec

Black Dog Films UK
Martin Roker​
Head

Bloom UK
Sally Keane
President

Blue Latitude
Fred Bassett
Co-Founder and Chairman, Blue Latitude Health

Blue Latitude
Martin Brass
Co-Founder and Chairman, Blue Latitude Health

Blue Latitude
Steve Galt
Head of Client Services, Blue Latitude Health

Blue State
Samir Patel
Chief Innovation Strategist

Bookmark
Simon Hobbs
CEO

Bookmark
Adrian Farr
COO

BoraCo
Harriet Kingaby
Co-Founder

Born Social
Charlotte Hamill
CEO/Chief Operation Officer

Brand Advance
Christopher Kenna
CEO & Co-Founder

Brands with Values
Adrian Walcott
MD

Brightspot International Ltd
Piero Zizzi
Director

Brilliant Basics
Neil Cooper
Chief Design Officer

Brilliantly Inspired Group
Peter White
Founder

Buchanan UK
Richard Oldworth
Executive Chairman

Byte London
Ben Chaitrakulthong
Lead Media Planner

Campaign Magazine
Gideon Spanier
UK editor-in-chief

Campaign Magazine
Claire Beale
Global editor-in-chief

Canopy Media
Chris Grey
CEO

Carat
Peter Metcalfe
MD

Carat
Liz Chapman
Group Business Director

Carat UK
Jo Sutherland
CEO

Carat UK:
Jo Sutherland
CEO

Channel 4
Alex Mahon
CEO

Channel 4
Zaid Al-Qassab
Chief Marketing Officer

Cheil UK.
David Coombs
CEO

Chief
Colin Offland
CEO

Chrome Productions
Joel Mishcon
CEO/Chief Operation Officer

Circus, Mexico City
Ignacio Liaudat
COO Latam

Citizen Relations
Mark Cater
President

Clarion
Amanda Meyrick
CEO

Clear
Damian Symons
CEO

ClearChannel
Richard Bon
MD, UK

ClearChannel
Caroline Forbes
Specialist Partner

Code Computerlove
Louis Georgiou
MD

Cognifide
Leigh Gammons
CEO

Coley Porter Bell
Vicky Bullen
CEO

Communicator
Danielle Smith
Managing Director

Conscious Advertising Network
Anna Kennedy
Director of Comms

Conscious Advertising Network & Media Bounty
Jake Dubbins
Co-Chair & MD of Media Bounty

Conscious Advertising Network & Media Bounty
Jerry Daykin
Capability Director

CONTAGIOUS
AMAR CHOHAN
MD

contentedgroup
Adam Bullock
Co-Founder

contentedgroup
Moz Dee
Co-Founder

Cream
Neil Cunningham
Co-Owner & CEO

Cream
Charlotte Parks-Taylor
Co-Owner & CSO

Creative Brief
Charlie Carpenter
CEO

Creative Equals
Ali Hanan
CEO

Creative Equals
Lydia Amoah
Cross-Culture Director

Creative Mentor Network
Isabel Farchy
CEO & Founder

Creature
Dan Cullen-Shute
CEO & Co-Founder

Creatve Equals
Steph Mattews
Partnerships Director

Crispin Porter Bogusky
Helen James
MD

Criteo
Marc O'Fathaigh
Director

Critical Mass
Andrea Lennon
CEO

Cubaka Ltd
Simon Rutherford
MD

Culture Heroes
mark@heybigman.co.uk
Partner

Curve
Lizzie Shupak
CEO

Cyber-Duck
Siji Onabanjo
Director

D&AD
Tim Lindsay
Chairman

Darkhorse Brand Consulting
David Pugh-Jones
CMO/Chief Marketing Officer

Data & Marketing Association
Rachel Aldighieri
Managing Director

Datasine
Igor Volzhanin
CEO

DDB Remedy
Tracey Brader
Managing Partner

December19
Dan Pimm
Co-founder / Director

DEFT
Ian Crocombe
Founder and CEO

Densu X
Kimberley Berkin
Client Managing Director

Dentsu Aegis Global Media & Global Clients
Peter Huijboom
CEO/Chief Operation Officer

Dentsu Aegis Network
Josh Colley
Head of Corporate Communications, UK & Ireland

Dentsu Aegis Network North
Pete Cooper
Chief Client Officer

Dentsu Aegis Network UK&I
Euan Jarvie
CEO

Dentsu Aegis Network UK&I
Hamish Nicklin
Executive Director – Media

Dentsu Aegis Network UK&I
James Morris
Executive Director – Creative

Dentsu Aegis Network UK&I
Nick Sperrin
Chief Client Officer

dentsu X
Mike Nakamura
Global President

dentsumcgarrybowen UK
Gareth Collins
CEO

Design Bridge
Hannah Carvosso
MD

Digital Cinema Media
Karen Stacey
CEO/Chief Operation Officer

Discovery
James Gibbons
EVP General Manager UK & ANZ,

Discovery
Katie Coteman
VP, Head of Advertising and Partnerships

DIVA magazine
Linda Riley
CEO

Droga 5
Bill Scott
CEO

Drummond Central
Dan Appleby
MD

EMX Digital
Jon Walsh
SVP Strategy, Europe

Engine
Annie Gallimore
MD

Engine
Melody Sylvester
Head of Film

Engine
Will Lowe
Chief Data Officer

Engine Creative
Ete Davies
CEO

Engine Group
Jim Moffat
CEO Group

esbconnect
Suzanna Chaplin
CEO

Essence
Tim Irwin
CEO

Essence
Ali Reed
UK MD

ExmoorBranding
Robin Wight
CVO

Facebook
Caitlin Ryan
Creative Director

Facebook
Steve Hatch
Director for UK & Ireland

Facebook
Leila Woodington
Marketing Manager, Northern Europe

Facebook
Steve Hatch
VP Northern Europe

Facebook
Carolyn Everson
V Global Market Solutions

FCB
Carter Murray
CEO

FCB Inferno
Frazer Gibney
CEO

Finecast UK
Harry Harcus
MD

Firewood
Emmet McCaughey
Managing Director, EMEA

Firewood Marketing
Lanya Zambrano
President and Founder

Fold7
Marian Connolly
People Partner

Forever Beta
Robin Gadsby
CEO

Forty Eight Point One
Joseph Lion
Co-Founder

ForwardPMX
Sara Pollack
Director

Found
Tina Judic
CEO

Found Studio
Dan Moore
Managing Director

Freeda Media
Jo Lyall
MD/UK Country Manager

Freefolk
Fi Kilroe
MD

Freefolk
Vittorio Giannini
MD

FreshhhConnections
Maxine Penney
CEO/Chief Operation Officer

FUTURES Network
Laura Vipond
Co-Founder

FUTURES Network
Visha Naul
Co-Founder

FUTURES Network
Cristina Loaiza
Co-Founder

FUTURES Network
Gina Hood
Co-Founder

FUTURES Network
Nicola Davy
Co-Founder

FUTURES Network
Therese Baggas
Co-Founder

Gain Theory
Alan Bloodworth
EMEA CEO

Gain Theory
Andy Oliver
Managing Partner

Geometry
Michelle Whelan
CEO

Germaine
Elle Bishop-Saunders
Photographic Agent & Producer

Girlsday
Megan Colleen McGlynn
Founder

Gleam Futures:
Dom Smales
CEO

Global
Sally Cairns
Chief People Officer

Global
Mike Gordon
Chief Commercial Officer

Golin
Rebecca Hall
Group HR Director

Good Agency
Chris Norman
Founder & CEO

Goodstuff
Andrew Stephens
Co-Founder

Google
Nishma Robb
Marketing Director

Gravity Road
Mark Eaves
Co-Founder

Great State
Neil Collard
MD

Grey
Anna Pańczyk
CEO

Grey
Laura Jordan Bambach
Chief Creative Officer of GreyLondon

Grey Consulting
Leo Rayman
CEO

Grey Europe
Eduardo Maruri
CEO

GTB
Paul Confrey
President

Guardian News and Media
Evelyn Webster
global head of client partnerships

gunnercooke llp
Shilpen Savani
Partner

Gyro
Emma Rush
President

H&K Strategies
Simon Whitehead
UK CEO

Halfspace Group
Sanjit Atwal
Co-Founder

Hall and Partners
Vanella Jackson
Vice President
Partner

Havas
Xavier Rees
CEO

Havas Media Group
Patrick Affleck
CEO

Haygarth
Marcus Sandwith,
CEO

Haygarth
Joe Sheppard
POD Staffing

Hearts & Science
Garrett O'Reilly
Managing Director

Hidden
Ross Taylor
Founder

Hidden
Richard Bloom
Founder

High Wide and Handsome
Mike Wolfsohn
Chief Creative Officer

Hogarth
Richard Glasson
CEO

Gramercy Park Studios
Ders Hallgren
Head of Creative

Hogarth Worldwide
Monica Taylor
MD

Hogarth Worldwide
Matt Kitcherside
EMEA CEO

Huge
Wayne Deakin
ECD EMEA

Huge
Alex Pym
MD

Hunter
Grace Leong
CEO/Chief Operation Officer

IAA
Dagmara Szulce
MD

IAA
Fredrik Borestrom
President

IAB
Jon Mew
CEO

IAB
Sophia Haynes
Director of Campaigns

IMA
Maddie Raedts
Founder & CCO

IMA
Anneke Schogt
CEO - IMA

IMA
Emilie Tabor
Founder & CMO

Immediate Media
Tom Bureau
CEO

Incubeta
Luke Judge
UK & US CEO

influencer.com
Ben Jeffries
CEO

Interact Branding Limited
Patrick Donovan
Managing Director

International Advertising Association UK
Fredrik Borestrom
President

IPA
Nigel Vaz
CEO Publicis Sapient, President IPA

IPA
Paul Bainsfair
Director General

IPG Mediabrands
Richard Morris
CEO

iProspect UK
James Bailey
CEO - South

Iris Worldwide
Ian Millner
Global CEO

Iris Worldwide
Vino Vethavanam
Editorial Director

ISBA
Bobi Carley
Head of TV & Video

ISBA
Phil Smith
Director General

Isobar UK
Simon Gill,
Chief Creative Officer

isobel
Paul Houlding
CEO

ITB Worldwide
Emma Shuldham
Managing Director

ITB Worldwide
Matthew Pitcher
Managing Director

ITV
Carolyn McCall DBE
CEO

Jack Morton
Mike Kunheim
Managing Director

Jan kelly
Chantel Broten
President & CEO

jkrglobal
James Nixon
CEO Europe

Joe Media
James Wilkins
Exec Creative Director

John Ayling & Associates
Nick Smith
Director

John Brown
Rowan Manning
CEO

Jungle Creations
Jamie Bolding
Founder and CEO

Just Premium
Rob Garber
Managing Director, UK, BE, FR & MENA

Kairos Group
Michael Craddock
Co-Founder, and CEO

Kantar
Jackie Blackler
MD EMEA

Karmarama
Ben Bilboul
CEO

Ketchum
Jo-Ann Robertson
CEO

Kinetic
Ali MacCullum
CEO

Kode Media
Alex Harman
CEO/Chief Operation Officer

krowgroup
John Quarrey
CEO

Kyma Media
Tom Sweeney
MD

La Force
Olivier Henry
CCO

Landor
Charlotte Morrison
General Manager

Leagas Delaney
Gareth Davies
MD

Leo Burnett
Charlie Rudd
CEO

Let's Reset
Suki Thompson
Founder

LIDA NY
Georgia Graham-Leigh
Managing Director

Livity
Alex Goat
CEO

Liz Nottingham
Liz Nottingham
Learning and Development Partner industry networks

Lucky Generals
Katie Lee
CEO

m/Six
Jack Swayne
CEO

M&C Saatchi
Camilla Kemp
CEO

M&C Saatchi
Sereena Abbassi
Worldwide head of Culture & Inclusion

M&C Saatchi
Melanese Moody
Director of Human Resources

M&C Saatchi
Moray MacLennan
Worldwide CEO

M&C Saatchi Sport & Entertainment
Laura Coller
Board Director

M&C Saatchi Sports & Entertainment
Jamie Wynne-Morgan
UK CEO

M&C Saatchi Sports & Entertainment
Jodie Fullagar
Joint MD

M&C Saatchi Talk
Jane Boardman
CEO

Mac+Moore
Jess MacIntyre
Co-Founder

Mail Metro Media
Grant Woodthorpe
Executive Director - Investment

Mae Foundation
Huey Walters II
CEO/Chief Operation Officer

Making Pictures
Tim Jenkin
Co-Founder

Managing Partner
Hazel Soanes
Managing Partner

Mando
Becky Munday
CEO

Manning Gottlieb OMD
Natalie Bell
Managing Director

Marketing Metrix
Bill Portlock
CEO

MBA, DMA
Stephen Maher
CEO MBA, Chair DMA

McCann
Sheryl Marjoram
CEO

Mccann London
Sheryl Marjoram
CEO

McCann World Group
Sufia Parker
Director of Diversity and Engagement at McCann World Group

McCann Worldwide
Sufia Parkar
Regional Director, Diversity & Engagement EMEA

Media Cause
Amy Small
SVP / Creative + Brand

Media Cause
Eric Facas
Founder & CEO

Media Com
Luke Bozeat
Chief Operating Officer UK

Media Com
Claudine Collins
Chief Client Officer

Media Monks
Nora Henriksson
Managing Director Nordics, MediaMonks, Stockholm

Media Monks
S. Jason Prohaska
MediaMonks, New York

Media Monks
Kate Richling
Global CMO

Media Monks
Sanne Drogtrop
VP Business and Operations

Media Monks
Nelly Saad
Head of MediaMonks ME

Media Monks
Sebastián Caramés
Partner & Managing Director

MediaCom
Sue Unerman
Chief Transformation Officer

MediaCom
Claudine Collins
Chief Client Officer

MediaCom
Stephen Allan
Worldwide Chairman & CEO

MediaCom North Group
Paul Cooper
Chief Operating Officer

MediaCom UK
Kate Rowlinson
CEO

MediaCom UK
Satin Reid
MD

MediaMonks
Victor Knaap
CEO

MediaMonks Amsterdam
Sicco Wegerif
Managing Director

MediaMonks London
Martin Verdult
managing director

MediaMonks San Francisco
Henry Cowling
MD, San Francisco

MediaMonks Singapore
Joris Knetsch
MD

MediaSense
Ryan Kangisser
Managing Partner, Strategy

MeFa
Naren Patel
Founder

MeFa
Bhav Chandrani
Founder Member

MeFa & Dazed Media
Priya Matadeen
MD

MeFa & Mimi Turner Associates
Mimi Turner
Marketing & Strategy Consultant

MeFa & the7stars
Liam Mullins
Managing Partner

Mere Mortals
Robbie Greatrex
Founder & Creative Director

Merkle
Thomas Byrne
EVP EMEA

Merkle DWA
Rob Gold
Managing Director

Metro Production Group
Mary Metcalfe
MD

MHP
Alex Bigg
CEO/Chief Operation Officer

Miami idea School
Stephen Jurisic
Dean of the Miami Ad School Toronto

Microsoft Advertising
Ravleen Beeston
Managing Director

Mindshare
Jem Lloyd-Williams
CEO

Mirum
Chris Daplyn
CEO

Mission
James Clifton
Group Chief Executive

MKTG:
Michael Brown,
Managing Director

Mofilm
Trak Ellis-Hill
ECD

Monumental Marketing
Jamie Love
CEO & Founder

Mother Family
Robert Saville
Founder

Motion Content Group
Lauren Gottlieb
Director

Motion Content Group
Richard Foster
CEO/Chief Operation Officer

Mr President
Claire Hynes
CEO

Mr President
Laura Jordan Bambach
Co-Founder

Mrs
Jane Frost
CEO

MSQ Partners
Kate Howe
Director

Mullenlowe
Jeremy Hine
CEO

MYWW
Emma Sexton
CEO/Chief Operation Officer

NABS
Diane Tickell
CEO

NABS
Diana Tickell
CEO

NABS
Lorraine Jennings
Wellbeing Services & Culture Change Director

Naked Health
Max Jackson
Founding Partner

NED
Melanie Varley
Director

News UK
Dominic Carter
Group Chief Commercial Officer

Next Door
Paps Shaikh
Commercial Director, EMEA

Now
Larissa Vince
CEO

Observatory International Limited
Lucinda Peniston-Baines
Co-Founder

Ocean Outdoor
Winnie Man
Head of People & Talent

Ocean Outdoor
Phil Hall​
Joint Managing Director, UK

Ogilvy
Michael Frohlich
CEO

Ogilvy
Nadja Bellan-White
Executive Partner

Ogilvy
Helen Matthews
Chief People Officer

Ogilvy
Clare Lawson
Chief Customer Officer

Ogilvy
Ann Higgins
Chief Consulting Officer

Ogilvy Roots
Amie Snow
Co-Founder

OKAY STUDIO
Sophie Hogg
Executive Producer

Oliver
Simon Martin
CEO

Oliver
Rachel O'Rourke
Head of PR and Brand Communications

OMD EMEA
Guy Marks
CEO

OMD EMEA
Gina Ramson-Williams
Chief People Officer

OMD Group UK
Tim Pearson
CEO

OMD Group UK
Laura Fenton
Managing Director

OMG
Serhat Ekinci
Managing Director of Diverse and Inclusive Marketing Division.

OMG
Dan Clays
CEO

OMG
Sam Phillips
Chief Diversity Officer

OmniGOV
Paul Knight
CEO

One & All
Elicia Banks-Gabriel
Vice President
Partner

Open Media
Mike Smith
Owner & MD

Orange Panther Collective
Simon Hewitt
Founder & Chief Client Partner

Otherway
Jono Holt
Partner

Otherway
Ben Lewin
Partner

Otherway
Stu Finlayson
Partner

OUTtv
Marc Putman
CEO

OUTtv
Ian van der Putten
Marketing Director & Business Development

Outvertising
Mark Runacus
Chair

Outvertising
Mark Runacus MBE
Chair

Pablo
Gareth Mercer
CEO

performance.io
Amy de la Force
ECD/Executive Creative Officer

PHD UK
Veriça Djurdjevic
CEO

PHD UK
Lauren Ogúndèkó
Head of Response

Pinterest
Andrea Mallard
CMO/Chief Marketing Officer

POCC
Kevin Morosky
Co-founder

POCC
Nana Bempah
Co-founder

Poke
Dave Monk
Executive Creative Director

Posterscope
Stephen Whyte
Global President

Potato
Scott Ewings
CEO

Precis Digital
Christoffer Lötebo
CEO

PRECISIONeffect
Simon Wilson
SVP, Creative Director

PRECISIONeffect
John Fitzpatrick
General Manager

Prettybird
Juliette Larthe
Co-Founder

Prism
Jamie Copas
CEO

Proctor + Stevenson Ltd.
Roger Proctor MBE
Managing Director

Publicis Groupe UK
Annette King
CEO

Publicis Health
Philip Chin
President Europe

Publicis Media
Sue Frogley
Publicis Media CEO

Publicis Media
Mark Howley
Starcom UK CEO

Publicis Media
Dani Bassil
Digitas UK CEO

Publicis Media
Pete Edwards
Spark UK CEO

Publicis Media
Natalie Cummins
Zenith UK CEO

Publicis Poke
Nick Farnhill
CEO

Publicis Sapient
Scott Criddle
Group Vice President & UK Country Lead

Publicis Sapient
Nancy Rowe
Head of Inclusion & Diversity, EMEA

Publicis Sapient
Atul Mehta
Senior Vice President, EMEA

PwC
Lauren Pleydell-Pearce
ECD/Executive Creative Officer

Quantcast UK
Ben Murphy
MD

Quantcast UK
Matt White
VP EMEA

R/GA
Sean Lyons
Global CEO

R/GA
Rebecca Bezzina
SVP Managing Director, R/GA London

Rabin Martin
Afua Basoah
Vice President

Rabin Martin
Rebecca Hoppy
President

Raconteur
Will Brookes
MD

RAPP UK
Chris Freeland
Executive Chairman

Rayvn Design
Denny Kurien
Co-Founder

Re
Darren Bowles
Partner & Executive Creative Director

Re
Paul Martin
MD

Re
Benjamin Harrsion
Partner & Head of Strategy

Reach PLC
Jim Mullen
CEO

Recipe
Dan Jacobs
Founder Partner

Recipe
Edward Glover
Founder

Redbrick Road
David Miller
CEO

RedBud
Chloe grutchfield
Co-Founder

Rehab
Rob Bennett
CEO/Chief Operation Officer

Republic of Media Ltd
Simon Crunden
MD

Rothco
Richard Carr
MD

Rufus Leonard
Laurence Parkes
CEO

S4 Capital
Sir Martin Sorrell
Executive Chair

Saatchi & Saatchi London
Sarah Jenkins
MD

Saatchi & Saatchi London
Magnus Djaba
CEO

Saatchi & Saatchi London
Sam Hawkey
COO

Section:Media Ltd
Moses Rashid
CEO

SevenC3
Mark Smith
Managing Director

sixteenbynine
Elizabeth Anyaegbuna
Co-founder

SNAP LDN
Jon Boardman
Founder

SnapChat
Ed Couchman
General Manager

Social Chain
Katy Leeson
MD

Social Mode
Jessie Valentine
Managing Director

Solarflare Studio
Jay Short
Co-Founder & Client Services Director

Space
David Atkinson
Managing Partner

Spark44 (Birmingham)
Helen Webb
Marketing Manager

Spark44 (Birmingham)
Emma Forster
Managing Director

Spark44 (London)
Dudley Desborough
Managing Director

Specialist Works
Martin Woolley
CEO

Splash Worldwide
Paul Stonebridge
CEO/Chief Operation Officer

Spotify
Marco Bertozzi
Vice President, EMEA Sales + MultiMarket Global

SS+K
Lenny Stern
Co-Founder

SS+K
Mark Kaminsky
Co-Founder

SS+K
Rob Shepardson
Co-Founder

STV
Simon Pitts
Chief Executive

Sudler
Tara Page
MD

Superunion
Holly Maguire
MD

Surfboard Digital
Shamilee Ilango
Founder & CO

Sweetshop
Morgan Whitlock
Executive Producer

Taboola
Dave Struzzi
PR

Tag EMEA
Andria Vidler
CEO

Takumi
Mary Keane-Dawson
Group CEO

TBS
Dino Myers-Lamptey
Founder & CEO

TBWA
Sara Tate
CEO

TBWA\MCR
Fergus McCallum
CEO/Chief Operation Officer

Teads
Justin Taylor
MD

Team Elevan
Nicholas Gill
Strategy Partner

Team Elevan
Sophie Gibson
Client Partner

Team Elevan
Nik Margolis
Commercial Partner

THE BEYOND COLLECTIVE
Zaid Al‑Zaidy
CEO

The Client Relationship Consultancy
Phil Reilly, Global CEO
Global CEO

The Client Relationship Consultancy
Kathryn Tobey, President US
President US

The Client Relationship Consultancy
Anna Hopwood
Head of EMEA

The Client Relationship Consultancy
Claire Haynes
Global HR Director

The Client Relationship Consultancy
Gina Hubbard
Global Finance Director

The Client Relationship Consultancy
Will Burns
Senior Consultant and Head of Business Development

The Community
Christopher Neff
ECD/Executive Creative Officer

The Creative Agency by VICE
Rob Newlan
CEO

The Diversity Standards Collective
Rich Miles
CEO & Co-Founder

The Dots
Pip Jamieson
CEO & Founder

The Dots
John Down
CFO/COO

The Drum
Diane Young
CEO

The Fawnbrake Collective
Sera Holland
Co-Founder

The Fawnbrake Collective
Amelia Torode
Co-Founder

The FQ
Shelley Zalis
CEO

The Gate London
Kit Altin
Managing Partner

The Hong Kong Polytechnic University
Dr Jamie McKeown
Assistant Professor

The HudsonBec Group
Alex Bec
MD

The Integer Group
Vanessa Daly
Cultural Strategist

The Leith Agency
Richard Marsham
CEO/Chief Operation Officer

The Marketing Society
Gemma Greaves
Outgoing CEO

The Marketing Store
Mark Watson
MD, Europe

The Media People
Stel Tzirki
Director

The Social Element
Tamara Littleton
CEO

The Social Element
Tamara Littleton
CEO

The Store WPP
David Roth
CEO

The Story Lab
Rachel Gibbs-McNeil
Managing Partner

The Story Lab
Alex Gardner
Managing Partner

The Storytellers
Chris Spencer
CEO/Chief Operation Officer

The Sweet Shop
Morgan Whitlock
Executive Producer

The Unmistakables
Simone Harvey
Director

The Unmistakeables
Asad Dhunna
Founder

The Writer
Anelia Varela
CEO

The&Partnership
Sarah Golding
CEO & Partner

the7stars
Jenny Biggam
Owner

thespecialistworks
Martin Woolley
CEO

Thinkbox
Tess Alps
Chair

Thinkbox
Lindsay Clay
CEO

Thinkbox
Lindsey Clay
CEO

THINKHOUSE
Jane McDaid
Founder + Head of Creative Innovation

ThisAbility Limited
Sulaiman Khan
Founder and Chief Purpose Officer

Threepwood, Ltd
Tom Jenen
CEO

TiPi Group
Oliver Bishop
CEO and Founder

Toaster Ltd
Tom Dunn
Managing Director

Total Media
Guy Sellers
CEO

Tribal Worldwide
Victoria Buchanan
Executive Creative Director

Tribal Worldwide
Jade Tomlin
Creative Director

Tribe
Lisa Targett
Managing Director

TRO
Amelia Shepherd
Managing Director

Turner Duckworth
Moira Riddell
MD

Twitter
Dara Nasr
Managing Director

UM UK
Michael Brown
Partner, Insight & Cross Culture

UM UK
Rachel Forde
CEO

Umbrella – Promotional Management
Beth Johnson
Founder & Board Director

Uncommon
Natalie Graeme
Founder

Uncommon
Nils Leonard
Founder

Unilever
Aline Santos
Global VP of Marketing and Diversity + Inclusion

Unlimited Group
Tim Hassett
CEO/Chief Operation Officer

Urban Nerds
Brett Booth
Director

Urban Nerds
James Benenson
Managing Director

Urban Nerds
Luke Hodson
Founder

Vayner Media
Sarah Baumann
MD

VaynerMedia
Becky McOwen-Banks
ECD

VCCP
Julian Douglas
Vice Chairman

VCCP
Sonia Gilchrist
Head of Diversity & Inclusion; Business Director

Vevo
James Cornish
Sales - UK & International

ViacomCBS Networks UK
Maria Kyriacou
UK president

Vizeum UK
Mike McCoy,
CEO

VMLY&R
Amanda Farmer
MD, UK

VMLY&R
Justin Pahl
CEO

VMLY&R
Claire Charruau
Marketing Director, UK & EMEA

WACL
Lisa Thomas
President

Wavemaker
Anna Hickey
Global Client President

Wavemaker UK
Paul Hutchison
CEO

We Are Social
Jim Coleman
CEO/Chief Operation Officer

We Are Unknown
Ollie Scott
CEO/Chief Operation Officer

Whalar
Neil Waller
Co-Founder

White Bear
Kelly MacKenzie
Founder

White Bear Studio
Audrey Madden
Marketing Manager

Whitehouse Post
David Brixton
Managing Partner

Whitespace
Iain Valentine
Managing Partners

Whitespace
Phillip Lockwood-Holmes
Managing Partners

Wieden & Kennedy London
Helen Andrews
MD

wonderhoodstudios
Alex Best
Founder

WPP
Karen Blackett OBE
WPP UK Country Manager & GroupM UK CEO

WPP
Kai Devereaux Lawson
Director of Community Engagement, Global Culture

WPP & Group M
Nancy Lengthorn
Head of Inclusion and Belonging

WPP Corporate Practice
Aisling Ryan
Managing Partner

WPP Health Practice
Claire Gillis
CEO

WPP Specialist Communications
Dominic Grainger
CEO

WPP Specialist Communications
Laurence Mellman
COO

Wunderman Thompson
Pip Hulbert
CEO

Wunderman Thompson
Jo Wallace
Creative Director

Xandr
Jerome Underhill
SVP, EMEA, APAC & LATAM

Xiem
Richard Robinson
Managing Director

You & Mr. Jones
David Jones
Founder and CEO

Young Creative Council
Andy Peel
Director & CCO

Zambezi
Mascha Strunk
Director of Talent

Zone Digital
Roy Capon
CEO

Karen Blackett.jpg

“Check the make-up of your own circle and seek out different points of view”

as recommended by Karen Blackett OBE

WPP U.K. Country Manager & CEO GroupM UK


resources

Mentoring 100 Black Businesses

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Together with COMUZI, M&C Saatchi and friends, Akil Benjamin, (Head of Research at COMUZI and the Director of M&C Saatchi Saturday School) is running a UK wide mentorship scheme for Black Owned Businesses, and is looking for support.

industry leaders:

add your signature and support this open letter to our industry

Please note: Your email address will only be used to confirm you are who you say you are, and will not be added to any marketing lists. For more information, please see our Privacy Policy.


 

in partnership with…

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credits

 

Artwork:
Natalie Narh
Creative & Vice-Chair of Ogilvy Roots
@latch_prod

 Karen Blackett Portrait:
Bronac McNeill
www.bronacmcneill.com

Artwork:
Amie Snow
Creative & Co-Founder of Ogilvy Roots
@amiesnow