How diversity sparked a commercial and creative rebirth at Vogue

How diversity sparked a commercial and creative rebirth at Vogue

Vanessa Kingori, publishing director at Vogue, has revealed the brand has seen a 25% increase in digital engagement and a 1000% increase in revenues from experiential event, following the appointment of Edward Enninful as editor-in-chief.

Speaking at the Creative Equals Create Your Conference conference in London on May 16 Kingori revealed that the new Vogue, which has had diversity at its core, has attracted more advertisers and readers to the iconic fashion publication.

Read the full Campaign article. 

Women's Equality Party on JWT London's gender pay gap, knackered women and media stereotyping

Women's Equality Party on JWT London's gender pay gap, knackered women and media stereotyping

'What kind of business are you running when the disparity of earnings is so huge?' This is the question Sophie Walker, leader of the Women's Equality Party has posed to JWT London, in a wide-ranging and passionate speech on the power of the media to challenge unhealthy gender stereotypes.

Speaking at Creative Equals' Create Your Future conference on May 16, Walker urged the audience – primarily made up of female creatives – to take "immediate and tangible action to close the gender pay gap."

She told the audience to "tell women’s stories" in the work they created. "We need to see positive and realistic representation of women, not the sidelining of women we see everywhere."

Read the full Campaign article. 

'Diversity isn't about sticking a woman of colour on a panel or committee'

'Diversity isn't about sticking a woman of colour on a panel or committee'

Speaking at the Creative Equals Create Your Future conference in London on May 16. the Bend it Like Beckham director said: "Diversity isn’t about sticking a woman of colour on a panel or a committee. It’s the very upper echelons [of business and society] allowing genuine, authentic honest voices and experiences to be heard and listened to"

In an energetic discussion with Chaka Sobhani, chief creative officer of Leo Burnett, she said: "Everything I do is taking what people expect and doing something different, like making an Indian girl the centre of a film about football. I do it to say: ‘you got it wrong, you got me wrong, and in doing that I’m able to change perception."

Read the full Campaign article. 

'Don't just be creative, be courageous'

'Don't just be creative, be courageous'

Jude Kelly, the artistic director of the Southbank Centre and the founder of Wow, urges creatives to be more courages and have a 'compulsion for change' at Creative Equals Create Your Future Conference on May 16.

Kelly states that creativity can create a window in which you can see the world in a new way and challenge inequality, but to do this requires courage.

She said that traditionally women haven’t been groomed to be courageous. Kelly explained: "Instead we have been groomed to be the opposite. When you have been told that menopause period, race and class are sources of shame, not stories we should share it becomes harder to share." 

Read the full Campaign article. 

 

Cindy Gallop: 'Forget passion - find things you want to punch'

Cindy Gallop: 'Forget passion - find things you want to punch'

In a passionate speech, delivered on May 16 at the Creative Equals, Create Your Future conference in London, Gallop urged women in the creative industries to build their own financial ecosystem "because the white male-dominated one is not working for us".

Holding a copy of The Sunday Times Rich List, she urged the audience, which was primarily made up of women to make it on to the list.

Describing the current state of the advertising ecosystem as "collaborative competition" where essentially every agency is competing to do exactly the same thing, she described its future as being rooted in collaboration. "Imagine the female founded holding company of the future. All it takes is one or two of you to be the next Martina Sorrell and make it onto the list," she said.

Read the full Campaign article. 

Lifting the lid on ageism in advertising

Lifting the lid on ageism in advertising

The IPA's average age of all employees at its member agencies is 33.7 years old.

79% of ad professionals agreed that our industry comes across as ‘ageist’ in a 2016 industry survey.*

Meet the next generation of women redefining creativity

Meet the next generation of women redefining creativity

Campaign and Creative Equals present the future creative leaders; the women defining creativity today and tomorrow.

Last year, Campaign’s "Future creative leaders" made its debut. The result was a talent-quake. Those who explained away the lack of female creatives in their departments by saying, "We just can’t seem to find the talent", no longer had an excuse.

Now, this list has a life of its own. In 2017, we had 70 entrants; this year, we had 170, all the way up to creative director level. So, with our team of top judges, we cherry-picked creatives with a standout body of work. 

To reveal the winners, read the full Campaign article. 

#FutureLeaders programme now open for applications

#FutureLeaders programme now open for applications

So far 50 future leaders have graduated from #FutureLeaders, a programmed designed to supercharge female creatives and give them the tools and skills they need to step into their leadership.

The course, a collaboration between Creative Social and Creative Equals, covers six core modules over a 4-month programme, supported by Facebook.

Sessions will focus on ‘culture building’, media training, negotiation, business skills and public speaking. Coaches confirmed so far include Harriet Minter, executive coach and ex-editor of The Guardian’s ‘Women In Leadership’, Richard Robinson, Managing Partner at Oystercatchers, Roxanne Hobbs, founder of Hobbs Consultancy and Zoe Clapp, CMO of UK TV.

The programme begins on May 3 and is split into six morning sessions plus a one-day workshop on team management.

The deadline for applications is Wednesday, April 25 and places cost £700, or £800 with a ticket to Creative Equals’ flagship leadership event on May 16, #CELeaders. 

Twenty-five places are available and Creative Equals is offering two scholarships for single mothers or creatives in between jobs.

Giving brand logos the female makeover for International Women's Day

Giving brand logos the female makeover for International Women's Day

To mark International Women’s Day we decided to highlight the male bias entrenched in many of the world’s famous logos, turning the silent male protagonists who represent the likes of Gett, DreamWorks and Schwarzkopf into women.

To draw attention to the fact that male design directors most probably were behind the entire set of original logos, given that just 11.15% of design directors today are female. The tagline on each 5 second animation reads, ‘Here’s to more women’.

To read the full article and see the amended logos, head over to The Drum.

 5 takeaways from #DiverseMinds

5 takeaways from #DiverseMinds

Neurodiversity may be the most invisible diversity dilemma facing the industry but it is nonetheless urgent. Expecting the workforce to conform to one definition of normal is not only hindering progress on diversity, it is stifling creativity and having a negative impact on business outcomes.

With this in mind, here are five key takeaways from the event:

1.  Build cultures which allow people to bring their ‘whole self’ to work.

2. Embrace the role of media and creativity as an engine of change.

3. Bridge the gap between policy and practice.

4. Redefine what it means to be a role model.

5. Stop defining people by what they can’t do.

To read the full article, head over to Campaign

The truth behind the IPA's diversity survey

Last week's IPA Diversity Survey laid bare how far the industry is behind where it should be.

The numbers of women moving up to senior leadership has moved by 0.6%. Overall, the BAME figures have moved by 0.7%.

This is despite a year of articles, panels, discussion groups and diversity conferences. For one chief creative officer, the "D-word" even became "boring".

At Creative Equals, we know exactly why these numbers aren’t shifting.  

We see the real data, not just across BAME and gender but disability (almost zero), age, neurodiversity, LGBTQ and all the intersectional data in between. Look for BAME women at senior levels in creative and we believe the numbers run about 1%-2%.

The fact is this: agencies are simply not invested in doing their homework – on themselves.

Want to do your homework? Read the full article in Campaign

#DiverseMinds Conference - 1 March, 2018

#DiverseMinds Conference - 1 March, 2018

How do we unlock the power of divergent thinkers in the workplace? What are the barriers those with aspergers, autism, dyslexia, dyspraxia and more face when it comes to recruitment? And how do we create welcoming offices where different types of brains can thrive?

Whether you're a parent facing challenges with coping at work or an HR director looking to help some of your staff unleash their talents, come and join us for a practical hand-on day of talks, workshops and panels.

The day comes with an impressive line up of speakers: 

  • Mark Evans, CEO Direct Line Group
  • Xavier Rees, CEO, Havas London
  • Pip Jamieson, CEO, The Dots
  • Sam Philips, Chief Marketing Officer, Omnicom Media Group, Chair of Open UK, Dean, Omnicom University
  • Rachel Blair, writer, coach, poet
  • Kate Stanners, Global Chief Creative Officer, Saatchi + Saatchi 

When: Thursday 1st March, 2017. 9am - 5pm.
Where: IAB Space, 14 Macklin Street, London, WC2B 5NF

Tickets available here. Earlybird tickets available - £195! Grab them while they're hot!