How do we double the number of creative directors in London? This. We're inviting 100 of the industry's rising stars to a stellar one-day event with the industry’s top creatives, clients and business leaders. The day includes two one-hour break-out training sessions with executive coaches, speed mentoring and an evening out with the industry's key figures, plus the chance for ’30 future creative leaders’ to feature in Campaign.

Our speakers: 
Sandi Toksvig, OBE, co-founder, Women's Equality Party
Tim Lindsay, Chief Executive Officer, D&AD 

Rosie Arnold, Head of Art, AMVBBDO
Tracy De Groose, Chief Executive Officer, Dengsu Aegis
Claire Beale, Global Editor-in-Chief, Campaign
Laura Jordan-Bambach, Creative Partner, Mr President, co-founder SheSays
Annette King, Chief Executive Officer, Ogilvy Group UK, Chair OgilvyOne EMEA
Chris Hirst, European and UK Group, Chief Executive Officer, Havas London
Nicky Bullard, Chair and Chief Creative Officer, MRMMeteorite
Cilla Snowball, Group Chairman & Group CEO, AMV BBDO
Richard Robinson, Managing Partner, Oystercatchers

John Rudaizky, Partner, Global Brand & Marketing Leader, EY

Ash Tailor, Global Brand & Marketing Director, Britvic Soft Drinks

AND MANY MORE... Get tickets now. 

BIMA and Creative Equals Launch UK’S First Creative Shadow Jury

Great Creative Women

On Wednesday 13 July BIMA held the 2016 BIMA Awards judging day – and with it launched the UK’s first ever creative shadow jury. A group of six up-and-coming talented creative women had the chance to shadow some of the leading senior digital thinkers and leaders in the UK.

The creation of a shadow jury is the first of its kind in the UK and allows the ‘jurors of the future’ to gain valuable insights into how work is judged, experience a jury room in action and see how their scores for the work compare.

Bridget Beale, MD of BIMA said, ‘Our partnership with Creative Equals has enabled us to bring an opportunity to open the doors to the BIMA Awards judging for the first time. We believe this concept is an industry first. We hope to create the jurors of the future.’

Read more here


Cris Mascort, Design Director at RG/A

Rebecca Rumble, Senior Editor and Motion Designer at RG/A

Julie Herskin, Creative at AnalogFolk

Ros Horner, Design Director at Wunderman

Jasmine Hays, Design Director at DigitasLBi

Maria Maturana, Art Director at AKQA

Join the discussion – we’re at AdWeek Europe

Thursday 11:30 at Sun Studios

With our fab partners by The Industry Club, recruitment and training experts for the creative industries, we’ll be discussing how to get more women in to AdLand – aiming to highlight the business necessity for change and the bottom-line benefits of more diverse creative departments.

Our panelists include Harriet Minter (The Guardian), Daniele Fiandanca (Founder Token Man), Melissa Smith (Founder The Industry Club).

Find out more

Five ways to get more female creatives to the top in advertising – Ali Hanan in Creative Review today

If you do a Google Image search for ‘advertising creative director’, this is what comes up:


It’s the ‘face’ of the industry: white, male, in black T-shirts. But does it have to be this way? Here, Ali Hanan, creative director and founder of Creative Equals, offers five practical suggestions for how we can get more women to the top.

Currently, writes Ali Hanan, only 11% of the world’s advertising creative directors are female. A recent study shows 70% of female creatives work in a department with a 75-25% male to female spilt. So as a female creative in your first job, you’re often the token woman in the corner.

And, as you look up, there are few female creative directors to mentor you. In London, only 14% of creative directors are women, which is maybe why 90% of young female creatives say they lack role models, according to the study by the Young Creative Council and Creative Equals, a new initiative to tackle the gender divide. Studies show men tend to mentor junior male talent or ‘people like me’, so male talent is earmarked for leadership roles early on – and with so few female creative mentors, young female talent misses out.

So how do we change as an industry? Here are five key areas we can tackle now.

1. Put female creatives on juries – and on stage

Look at many of the jury panels in the industry. Some you’ll see with a few ‘token’ women judges or in worst-case scenarios no women at all. Creative Equals is calling for all juries and awards speakers to be as balanced as possible and that imagery from the event needs to reflect diversity (to see it at its worst, check the Tumblr Too Many Guys One Girl, which has received some media attention of late). One of the reasons given for not having female judges is so few women are ‘known names’. This creates a double bind. If they’re never seen, they’re never ‘known’.

As ECD of Cheil, Caitlyn Ryan, says: “There is little point being the only different voice or view in the room – it needs to be closer to 50/50. I don’t think it is a coincidence that the most awarded work in our industry is usually sports brands, beer and or male grooming products. Ads that are made by and for young men. Guess who’s judging the work – young men. Perhaps men should start refusing to sit on juries where there is less than at least 30% women.”

And Little Black Book takes up the story : Creative Equals talks to Creative Circle

Changing The Ratio: Why We Still Have a Long Way to Go in Achieving Gender Equality – Little Black Book

Creative Equals want to change the ratio, creating more pathways to success for female talent. From hiring, to mentoring within agencies, Creative Equals are encouraging the industry to be proactive about making change and engage with their charter, in the hope that affiliated companies will become the industry standard for fairness and equality.

Creative Circle CEO Jeremy Green recently stated that it’s time for the industry to nurture and invest in the next generation. We need to identify talent and ensure that the correct pathways are in place to allow for potential to be fulfilled as people rise up through the industry. Let’s start with changing the ratio.

Read the whole article at Little Black Book Online.

International Women’s Day: WACL supports Creative Equals to change the ratio in adland’s creative departments

WACL - Women in Advertising and Communications London - is focused on getting more women into leadership positions and there is a particular need to do so within creative departments. Women make up just 24% of London’s creative departments, which is why just 14% of CD positions are held by women and female ECDs are few and far between. This is one of the biggest changes that needs to happen at scale, which is why WACL is supporting Creative Equals.  

"My agenda as President of WACL is “Speak Up”: to inspire others, to challenge and change and to celebrate and praise.  I wish Creative Equals every success in their bid to make change in this important area and I look forward to celebrating with them the appointment of many more female creative leaders.’

WACL is a club for the most influential women in the UK communications industry. Their members represent many of the most senior women in client organisations, media owners, advertising and media agencies. This year, as part of their agenda, they’re adding their weight to initiatives like SheSays, DAWN, BLOOM, The Girlhood and Future’s Network. We’re proud to be part of their ‘Speak Up’ campaign.

And, we’re speaking up. Let’s make 2016 a year for change for female creative talent and inspire more women to come in, stay and take on those critical leadership roles."

- Lindsey Clay, President of WACL, CEO Thinkbox


Happy International Women’s Day. As Ghandi said: be the change you want to see in the world. 

‘Tis the season to #maketheleap

Campaign IPA  #MakeTheLeap


Passing on another initative that’s getting a lot of press at the moment: Adam & Eve/DDB #maketheleap. The agencies, backed by IPA, Tiwtter & Campaign challenged agencies and media owners to use the extra day in Feb to pledge for change on 4 specific diversity targets:
• 40 per cent female representation in senior positions by 2020;
• 15 per cent black, Asian and minority-ethnic representation in senior positions by 2020;
• to eliminate unconscious bias through training;
• to raise awareness of flexible or agile working policies.

All really well needed targets and the more people urging agencies to take action and stop the hand-wringing the better. Certainly the first and third are two that are very much embedded within the Creative Equals offering – proof that it’s active change across the board that we’re in need of.

Loved the use of the day traditionally given to women taking action to encourage those in positions of power to do the same.

So take a look at #maketheleap have a read and become familiar with the requests – how does your agency stack up against the targets?

Digging deeper into how to activate the pledges takes you to the IPA, using their know-how and training bank to support the agencies and ensure that change can happen.

None of the solutions currently offered seemed to speak directly about getting more women to the top, so we look forward to finding out how target number 1 is supported within this. As our primary focus we’re looking for some actionable support to tackle this and (ever hopeful!) having spoken with IPA a lot of late and gained their support we’ll be offering our expertise as part of the solution.

Here’s to hitting 2020 in style.