Giving brand logos the female makeover for International Women's Day

Giving brand logos the female makeover for International Women's Day

To mark International Women’s Day we decided to highlight the male bias entrenched in many of the world’s famous logos, turning the silent male protagonists who represent the likes of Gett, DreamWorks and Schwarzkopf into women.

To draw attention to the fact that male design directors most probably were behind the entire set of original logos, given that just 11.15% of design directors today are female. The tagline on each 5 second animation reads, ‘Here’s to more women’.

To read the full article and see the amended logos, head over to The Drum.

 5 takeaways from #DiverseMinds

5 takeaways from #DiverseMinds

Neurodiversity may be the most invisible diversity dilemma facing the industry but it is nonetheless urgent. Expecting the workforce to conform to one definition of normal is not only hindering progress on diversity, it is stifling creativity and having a negative impact on business outcomes.

With this in mind, here are five key takeaways from the event:

1.  Build cultures which allow people to bring their ‘whole self’ to work.

2. Embrace the role of media and creativity as an engine of change.

3. Bridge the gap between policy and practice.

4. Redefine what it means to be a role model.

5. Stop defining people by what they can’t do.

To read the full article, head over to Campaign

The truth behind the IPA's diversity survey

Last week's IPA Diversity Survey laid bare how far the industry is behind where it should be.

The numbers of women moving up to senior leadership has moved by 0.6%. Overall, the BAME figures have moved by 0.7%.

This is despite a year of articles, panels, discussion groups and diversity conferences. For one chief creative officer, the "D-word" even became "boring".

At Creative Equals, we know exactly why these numbers aren’t shifting.  

We see the real data, not just across BAME and gender but disability (almost zero), age, neurodiversity, LGBTQ and all the intersectional data in between. Look for BAME women at senior levels in creative and we believe the numbers run about 1%-2%.

The fact is this: agencies are simply not invested in doing their homework – on themselves.

Want to do your homework? Read the full article in Campaign

#DiverseMinds Conference - 1 March, 2018

#DiverseMinds Conference - 1 March, 2018

How do we unlock the power of divergent thinkers in the workplace? What are the barriers those with aspergers, autism, dyslexia, dyspraxia and more face when it comes to recruitment? And how do we create welcoming offices where different types of brains can thrive?

Whether you're a parent facing challenges with coping at work or an HR director looking to help some of your staff unleash their talents, come and join us for a practical hand-on day of talks, workshops and panels.

The day comes with an impressive line up of speakers: 

  • Mark Evans, CEO Direct Line Group
  • Xavier Rees, CEO, Havas London
  • Pip Jamieson, CEO, The Dots
  • Sam Philips, Chief Marketing Officer, Omnicom Media Group, Chair of Open UK, Dean, Omnicom University
  • Rachel Blair, writer, coach, poet
  • Kate Stanners, Global Chief Creative Officer, Saatchi + Saatchi 

When: Thursday 1st March, 2017. 9am - 5pm.
Where: IAB Space, 14 Macklin Street, London, WC2B 5NF

Tickets available here. Earlybird tickets available - £195! Grab them while they're hot! 

Why female creatives don't get to pitch

When pitching is so vital to career progression, research showing that almost half of female creatives have not been on a pitch over the last year must jump-start action on inclusivity.

Many of us have a strong hunch about what goes on in the workplace. When you find out the hunch has a data backbone, insights drive action. That’s what the Creative and Media Equality Standard shows.

The new standard, launched this week in the UK and Australia, covers all aspects of diversity and inclusion, but the initial insights show just why women’s careers don’t progress in the same way as their male peers.  

Want to find out more? Read the full article on Campaign

Let's talk about neurodiversity

Let's talk about neurodiversity

This June, Sam Phillips, Chief Marketing Officer at Omnicom Media Group UK, Managing Director OMG Ethnic and Assistant Dean of Omnicom University tackled diversity’s ‘elephant in the room’: neurodiversity. The response was overwhelming. The term defines a range of people who have difficulties with organisation, memory, concentration, time, direction, perception and sequencing. As part of National Inclusion Week, Ali Hanan, founder of the newly released Creative Equality Standard, talks to their training partner, Roxanne Hobbs, founder of The Hobbs Consultancy and Phillips, about why it’s the topic we still have yet to put top of the diversity agenda.

#SHARETHESPOTLIGHT

#SHARETHESPOTLIGHT

Here we are the world's biggest advertising festival. But where are all the women? The world is 50:50 but the speaker line up at Cannes Lion is not. As ever, Creative Equals - as part of Campaign's #CampaignForEquality is championing a small actionable step by asking men at the festival to #ShareTheSpotlight. 

Why we lose our female talent before they even start

Why we lose our female talent before they even start

The current system with ‘creatives’ of ‘placements’ fails our young female talent. While young women will leave the UK’s advertising and design colleges in equal numbers, about 40% of them will never make it to their first rung of the career ladder.

The 30 women trailblazing in creative right now

The 30 women trailblazing in creative right now

In the UK, only 12% of creative directors are female. To change this, Creative Equals, which champions gender-equality in the creative industries, is partnering Campaign to celebrate 30 (or 31, as it ultimately turned out) women redefining adland through their creativity and craft.

Creative's 30 future leaders

Creative's 30 future leaders

Do we need quotas to move the industry's figures onwards? Some leaders, such as Google’s ad marketing director Nishma Robb, discussed how without quotas the industry ‘won’t move at the pace we need to’.

Are you one of 30 female future leaders?

Are you one of 30 female future leaders?

With Campaign, we're on the hunt for 30 women trailblazing in creative and destined for leadership roles. If that's you, put yourself forward. Now.