Lifting the lid on ageism in advertising

Lifting the lid on ageism in advertising

The IPA's average age of all employees at its member agencies is 33.7 years old.

79% of ad professionals agreed that our industry comes across as ‘ageist’ in a 2016 industry survey.*

Meet the next generation of women redefining creativity

Meet the next generation of women redefining creativity

Campaign and Creative Equals present the future creative leaders; the women defining creativity today and tomorrow.

Last year, Campaign’s "Future creative leaders" made its debut. The result was a talent-quake. Those who explained away the lack of female creatives in their departments by saying, "We just can’t seem to find the talent", no longer had an excuse.

Now, this list has a life of its own. In 2017, we had 70 entrants; this year, we had 170, all the way up to creative director level. So, with our team of top judges, we cherry-picked creatives with a standout body of work. 

To reveal the winners, read the full Campaign article. 

#FutureLeaders programme now open for applications

#FutureLeaders programme now open for applications

So far 50 future leaders have graduated from #FutureLeaders, a programmed designed to supercharge female creatives and give them the tools and skills they need to step into their leadership.

The course, a collaboration between Creative Social and Creative Equals, covers six core modules over a 4-month programme, supported by Facebook.

Sessions will focus on ‘culture building’, media training, negotiation, business skills and public speaking. Coaches confirmed so far include Harriet Minter, executive coach and ex-editor of The Guardian’s ‘Women In Leadership’, Richard Robinson, Managing Partner at Oystercatchers, Roxanne Hobbs, founder of Hobbs Consultancy and Zoe Clapp, CMO of UK TV.

The programme begins on May 3 and is split into six morning sessions plus a one-day workshop on team management.

The deadline for applications is Wednesday, April 25 and places cost £700, or £800 with a ticket to Creative Equals’ flagship leadership event on May 16, #CELeaders. 

Twenty-five places are available and Creative Equals is offering two scholarships for single mothers or creatives in between jobs.

Giving brand logos the female makeover for International Women's Day

Giving brand logos the female makeover for International Women's Day

To mark International Women’s Day we decided to highlight the male bias entrenched in many of the world’s famous logos, turning the silent male protagonists who represent the likes of Gett, DreamWorks and Schwarzkopf into women.

To draw attention to the fact that male design directors most probably were behind the entire set of original logos, given that just 11.15% of design directors today are female. The tagline on each 5 second animation reads, ‘Here’s to more women’.

To read the full article and see the amended logos, head over to The Drum.

 5 takeaways from #DiverseMinds

5 takeaways from #DiverseMinds

Neurodiversity may be the most invisible diversity dilemma facing the industry but it is nonetheless urgent. Expecting the workforce to conform to one definition of normal is not only hindering progress on diversity, it is stifling creativity and having a negative impact on business outcomes.

With this in mind, here are five key takeaways from the event:

1.  Build cultures which allow people to bring their ‘whole self’ to work.

2. Embrace the role of media and creativity as an engine of change.

3. Bridge the gap between policy and practice.

4. Redefine what it means to be a role model.

5. Stop defining people by what they can’t do.

To read the full article, head over to Campaign

The truth behind the IPA's diversity survey

Last week's IPA Diversity Survey laid bare how far the industry is behind where it should be.

The numbers of women moving up to senior leadership has moved by 0.6%. Overall, the BAME figures have moved by 0.7%.

This is despite a year of articles, panels, discussion groups and diversity conferences. For one chief creative officer, the "D-word" even became "boring".

At Creative Equals, we know exactly why these numbers aren’t shifting.  

We see the real data, not just across BAME and gender but disability (almost zero), age, neurodiversity, LGBTQ and all the intersectional data in between. Look for BAME women at senior levels in creative and we believe the numbers run about 1%-2%.

The fact is this: agencies are simply not invested in doing their homework – on themselves.

Want to do your homework? Read the full article in Campaign

#DiverseMinds Conference - 1 March, 2018

#DiverseMinds Conference - 1 March, 2018

How do we unlock the power of divergent thinkers in the workplace? What are the barriers those with aspergers, autism, dyslexia, dyspraxia and more face when it comes to recruitment? And how do we create welcoming offices where different types of brains can thrive?

Whether you're a parent facing challenges with coping at work or an HR director looking to help some of your staff unleash their talents, come and join us for a practical hand-on day of talks, workshops and panels.

The day comes with an impressive line up of speakers: 

  • Mark Evans, CEO Direct Line Group
  • Xavier Rees, CEO, Havas London
  • Pip Jamieson, CEO, The Dots
  • Sam Philips, Chief Marketing Officer, Omnicom Media Group, Chair of Open UK, Dean, Omnicom University
  • Rachel Blair, writer, coach, poet
  • Kate Stanners, Global Chief Creative Officer, Saatchi + Saatchi 

When: Thursday 1st March, 2017. 9am - 5pm.
Where: IAB Space, 14 Macklin Street, London, WC2B 5NF

Tickets available here. Earlybird tickets available - £195! Grab them while they're hot! 

Why female creatives don't get to pitch

When pitching is so vital to career progression, research showing that almost half of female creatives have not been on a pitch over the last year must jump-start action on inclusivity.

Many of us have a strong hunch about what goes on in the workplace. When you find out the hunch has a data backbone, insights drive action. That’s what the Creative and Media Equality Standard shows.

The new standard, launched this week in the UK and Australia, covers all aspects of diversity and inclusion, but the initial insights show just why women’s careers don’t progress in the same way as their male peers.  

Want to find out more? Read the full article on Campaign

Let's talk about neurodiversity

Let's talk about neurodiversity

This June, Sam Phillips, Chief Marketing Officer at Omnicom Media Group UK, Managing Director OMG Ethnic and Assistant Dean of Omnicom University tackled diversity’s ‘elephant in the room’: neurodiversity. The response was overwhelming. The term defines a range of people who have difficulties with organisation, memory, concentration, time, direction, perception and sequencing. As part of National Inclusion Week, Ali Hanan, founder of the newly released Creative Equality Standard, talks to their training partner, Roxanne Hobbs, founder of The Hobbs Consultancy and Phillips, about why it’s the topic we still have yet to put top of the diversity agenda.



Here we are the world's biggest advertising festival. But where are all the women? The world is 50:50 but the speaker line up at Cannes Lion is not. As ever, Creative Equals - as part of Campaign's #CampaignForEquality is championing a small actionable step by asking men at the festival to #ShareTheSpotlight. 

Why we lose our female talent before they even start

Why we lose our female talent before they even start

The current system with ‘creatives’ of ‘placements’ fails our young female talent. While young women will leave the UK’s advertising and design colleges in equal numbers, about 40% of them will never make it to their first rung of the career ladder.