#FutureLeaders programme now open for applications

#FutureLeaders programme now open for applications

So far 50 future leaders have graduated from #FutureLeaders, a programmed designed to supercharge female creatives and give them the tools and skills they need to step into their leadership.

The course, a collaboration between Creative Social and Creative Equals, covers six core modules over a 4-month programme, supported by Facebook.

Sessions will focus on ‘culture building’, media training, negotiation, business skills and public speaking. Coaches confirmed so far include Harriet Minter, executive coach and ex-editor of The Guardian’s ‘Women In Leadership’, Richard Robinson, Managing Partner at Oystercatchers, Roxanne Hobbs, founder of Hobbs Consultancy and Zoe Clapp, CMO of UK TV.

The programme begins on May 3 and is split into six morning sessions plus a one-day workshop on team management.

The deadline for applications is Wednesday, April 25 and places cost £700, or £800 with a ticket to Creative Equals’ flagship leadership event on May 16, #CELeaders. 

Twenty-five places are available and Creative Equals is offering two scholarships for single mothers or creatives in between jobs.

#DiverseMinds Conference - 1 March, 2018

#DiverseMinds Conference - 1 March, 2018

How do we unlock the power of divergent thinkers in the workplace? What are the barriers those with aspergers, autism, dyslexia, dyspraxia and more face when it comes to recruitment? And how do we create welcoming offices where different types of brains can thrive?

Whether you're a parent facing challenges with coping at work or an HR director looking to help some of your staff unleash their talents, come and join us for a practical hand-on day of talks, workshops and panels.

The day comes with an impressive line up of speakers: 

  • Mark Evans, CEO Direct Line Group
  • Xavier Rees, CEO, Havas London
  • Pip Jamieson, CEO, The Dots
  • Sam Philips, Chief Marketing Officer, Omnicom Media Group, Chair of Open UK, Dean, Omnicom University
  • Rachel Blair, writer, coach, poet
  • Kate Stanners, Global Chief Creative Officer, Saatchi + Saatchi 

When: Thursday 1st March, 2017. 9am - 5pm.
Where: IAB Space, 14 Macklin Street, London, WC2B 5NF

Tickets available here. Earlybird tickets available - £195! Grab them while they're hot! 

Let's talk about neurodiversity

Let's talk about neurodiversity

This June, Sam Phillips, Chief Marketing Officer at Omnicom Media Group UK, Managing Director OMG Ethnic and Assistant Dean of Omnicom University tackled diversity’s ‘elephant in the room’: neurodiversity. The response was overwhelming. The term defines a range of people who have difficulties with organisation, memory, concentration, time, direction, perception and sequencing. As part of National Inclusion Week, Ali Hanan, founder of the newly released Creative Equality Standard, talks to their training partner, Roxanne Hobbs, founder of The Hobbs Consultancy and Phillips, about why it’s the topic we still have yet to put top of the diversity agenda.



Here we are the world's biggest advertising festival. But where are all the women? The world is 50:50 but the speaker line up at Cannes Lion is not. As ever, Creative Equals - as part of Campaign's #CampaignForEquality is championing a small actionable step by asking men at the festival to #ShareTheSpotlight. 

Why we lose our female talent before they even start

Why we lose our female talent before they even start

The current system with ‘creatives’ of ‘placements’ fails our young female talent. While young women will leave the UK’s advertising and design colleges in equal numbers, about 40% of them will never make it to their first rung of the career ladder. Many won't come in because they lack social mobility. 

Calling all future leaders: leadership programme open now

Calling all future leaders: leadership programme open now

Are you ready to step up to a leadership role? Our creative leadership boot camp will run over six months starting on 27th June. The course will cover the core skills of leadership, such as culture building, negotiation skills, media training, business skills and public speaking in a creative and inspiring way. For those looking to secure a place, please complete the following form. The deadline for entries is Friday 17th May. The cost is £700, which includes tickets to the industry’s most inspiring event for creatives, CS Globals, running between 9-10 November in London.

The 30 women trailblazing in creative right now

The 30 women trailblazing in creative right now

In the UK, only 12% of creative directors are female. To change this, Creative Equals, which champions gender-equality in the creative industries, is partnering Campaign to celebrate 30 (or 31, as it ultimately turned out) women redefining adland through their creativity and craft.


"The work we saw shows the applicants are punching above their weight in their personal projects, their ambitions, their energy and their determination," Caitlin Ryan, executive creative director at Cheil Worldwide and one of the #CEFutureLeaders judges, says. 

The calibre of candidates impressed the jury. "The future of our industry is in safe hands," Ian Heartfield, deputy executive creative director at Bartle Bogle Hegarty, says. "It’s exciting to see the quality of the next generation of creative talent coming through the ranks." 

For MullenLowe group executive creative director Emma Perkins, what stood out was how hard "many of the women are working outside of their day job to make the industry a place where they and other women can thrive".

Identifying these future leaders is part of the Creative Equals mission to track and monitor the progress of 100 of London’s rising stars with the aim of doubling the number of female creative directors over the next 24 months. To further develop this talent, it is launching the Creative Equals Leadership School, sponsored by Facebook, in June. 

So who made the list? Read more at Campaign here

Creative's 30 future leaders

Creative's 30 future leaders

Do we need quotas to move the industry's figures onwards? Some leaders, such as Google’s ad marketing director Nishma Robb, discussed how without quotas the industry ‘won’t move at the pace we need to’. Meanwhile, D&AD chief executive Tim Lindsay agrees, adding that "things haven’t changed as quickly as they should". Lindsay suggested that quotas and targets will hasten the pace of change.  Mr President's creative partner Laura Jordan-Bambach put across how there is a wider diversity issue in terms of recruitment, discussing how leaders should say to their recruiters, "where are the women? Where are the people of colour? Where are the disabled people? Where are the people who haven’t gone to university?


Are you one of 30 female future leaders?

Are you one of 30 female future leaders?

Are you setting the bar in creative right now?

With Campaign, we're on the hunt for 30 women trailblazing in creative and destined for leadership roles. If that's you, put yourself forward. Now. Don't wait for your brilliance to be noticed. Our judges include Rob Doubal and Laurence Thomson, ECDs, McCann London; Daniele Fiandaca, co-founder Creative Social; Caitlin Ryan, ECD, Cheil; Ian Heartfield, ECD, BBH; Victoria Buchanan, ECD, Tribal DDB and Cheyney Robinson, Global Chief Experience Officer, Isobar. Your work will be showcased on the walls at our #CEFutureLeaders event. Apply now. 



How do we double the number of creative directors in London? This. We're inviting 100 of the industry's rising stars to a stellar one-day event with the industry’s top creatives, clients and business leaders. The day includes two one-hour break-out training sessions with executive coaches, speed mentoring and an evening out with the industry's key figures, plus the chance for ’30 future creative leaders’ to feature in Campaign.

Our speakers: 
Sandi Toksvig, OBE, co-founder, Women's Equality Party
Tim Lindsay, Chief Executive Officer, D&AD 

Rosie Arnold, Head of Art, AMVBBDO
Tracy De Groose, Chief Executive Officer, Dengsu Aegis
Claire Beale, Global Editor-in-Chief, Campaign
Laura Jordan-Bambach, Creative Partner, Mr President, co-founder SheSays
Annette King, Chief Executive Officer, Ogilvy Group UK, Chair OgilvyOne EMEA
Chris Hirst, European and UK Group, Chief Executive Officer, Havas London
Nicky Bullard, Chair and Chief Creative Officer, MRMMeteorite
Cilla Snowball, Group Chairman & Group CEO, AMV BBDO
Richard Robinson, Managing Partner, Oystercatchers

John Rudaizky, Partner, Global Brand & Marketing Leader, EY

Ash Tailor, Global Brand & Marketing Director, Britvic Soft Drinks

AND MANY MORE... Get tickets now. 

BIMA and Creative Equals Launch UK’S First Creative Shadow Jury

Great Creative Women

On Wednesday 13 July BIMA held the 2016 BIMA Awards judging day – and with it launched the UK’s first ever creative shadow jury. A group of six up-and-coming talented creative women had the chance to shadow some of the leading senior digital thinkers and leaders in the UK.

The creation of a shadow jury is the first of its kind in the UK and allows the ‘jurors of the future’ to gain valuable insights into how work is judged, experience a jury room in action and see how their scores for the work compare.

Bridget Beale, MD of BIMA said, ‘Our partnership with Creative Equals has enabled us to bring an opportunity to open the doors to the BIMA Awards judging for the first time. We believe this concept is an industry first. We hope to create the jurors of the future.’

Read more here


Cris Mascort, Design Director at RG/A

Rebecca Rumble, Senior Editor and Motion Designer at RG/A

Julie Herskin, Creative at AnalogFolk

Ros Horner, Design Director at Wunderman

Jasmine Hays, Design Director at DigitasLBi

Maria Maturana, Art Director at AKQA

The Drum Dream Awards - Creative Woman of the Year

The Drum Dream Awards - Creative Woman of the Year

We're super proud to announce our partnership with The Drum's Dream Awards this week. Launched in 2015, The Drum Dream Awards is about those who dare to dream big, championing creative excellence around the world. This year, for the first time, with Creative Equals – the kitemark of gender equality for the creative industry – the Dream Awards' vision just got bigger. The Dream Awards will celebrate the industry’s leading female creative talent, with its inaugural ‘Creative Woman of the Year’ award.

You can hear it now. Some will say 'Really, it's 2016, why such an award?' But the fact is until we have a gender equal stage – and we’re still a long, long way from this in the UK – it's important to make creative women visible. Creative Equals’ research with the Young Creative Council showed 88 per cent of young female creatives say they lack role models – and 50 per cent are already considering leaving the industry.

Read more here

Join the discussion – we’re at AdWeek Europe

Thursday 11:30 at Sun Studios

With our fab partners by The Industry Club, recruitment and training experts for the creative industries, we’ll be discussing how to get more women in to AdLand – aiming to highlight the business necessity for change and the bottom-line benefits of more diverse creative departments.

Our panelists include Harriet Minter (The Guardian), Daniele Fiandanca (Founder Token Man), Melissa Smith (Founder The Industry Club).

Find out more

Five ways to get more female creatives to the top in advertising – Ali Hanan in Creative Review today

If you do a Google Image search for ‘advertising creative director’, this is what comes up:


It’s the ‘face’ of the industry: white, male, in black T-shirts. But does it have to be this way? Here, Ali Hanan, creative director and founder of Creative Equals, offers five practical suggestions for how we can get more women to the top.

Currently, writes Ali Hanan, only 11% of the world’s advertising creative directors are female. A recent study shows 70% of female creatives work in a department with a 75-25% male to female spilt. So as a female creative in your first job, you’re often the token woman in the corner.

And, as you look up, there are few female creative directors to mentor you. In London, only 14% of creative directors are women, which is maybe why 90% of young female creatives say they lack role models, according to the study by the Young Creative Council and Creative Equals, a new initiative to tackle the gender divide. Studies show men tend to mentor junior male talent or ‘people like me’, so male talent is earmarked for leadership roles early on – and with so few female creative mentors, young female talent misses out.

So how do we change as an industry? Here are five key areas we can tackle now.

1. Put female creatives on juries – and on stage

Look at many of the jury panels in the industry. Some you’ll see with a few ‘token’ women judges or in worst-case scenarios no women at all. Creative Equals is calling for all juries and awards speakers to be as balanced as possible and that imagery from the event needs to reflect diversity (to see it at its worst, check the Tumblr Too Many Guys One Girl, which has received some media attention of late). One of the reasons given for not having female judges is so few women are ‘known names’. This creates a double bind. If they’re never seen, they’re never ‘known’.

As ECD of Cheil, Caitlyn Ryan, says: “There is little point being the only different voice or view in the room – it needs to be closer to 50/50. I don’t think it is a coincidence that the most awarded work in our industry is usually sports brands, beer and or male grooming products. Ads that are made by and for young men. Guess who’s judging the work – young men. Perhaps men should start refusing to sit on juries where there is less than at least 30% women.”

And Little Black Book takes up the story : Creative Equals talks to Creative Circle

Changing The Ratio: Why We Still Have a Long Way to Go in Achieving Gender Equality – Little Black Book

Creative Equals want to change the ratio, creating more pathways to success for female talent. From hiring, to mentoring within agencies, Creative Equals are encouraging the industry to be proactive about making change and engage with their charter, in the hope that affiliated companies will become the industry standard for fairness and equality.

Creative Circle CEO Jeremy Green recently stated that it’s time for the industry to nurture and invest in the next generation. We need to identify talent and ensure that the correct pathways are in place to allow for potential to be fulfilled as people rise up through the industry. Let’s start with changing the ratio.

Read the whole article at Little Black Book Online.

International Women’s Day: WACL supports Creative Equals to change the ratio in adland’s creative departments

WACL - Women in Advertising and Communications London - is focused on getting more women into leadership positions and there is a particular need to do so within creative departments. Women make up just 24% of London’s creative departments, which is why just 14% of CD positions are held by women and female ECDs are few and far between. This is one of the biggest changes that needs to happen at scale, which is why WACL is supporting Creative Equals.  

"My agenda as President of WACL is “Speak Up”: to inspire others, to challenge and change and to celebrate and praise.  I wish Creative Equals every success in their bid to make change in this important area and I look forward to celebrating with them the appointment of many more female creative leaders.’

WACL is a club for the most influential women in the UK communications industry. Their members represent many of the most senior women in client organisations, media owners, advertising and media agencies. This year, as part of their agenda, they’re adding their weight to initiatives like SheSays, DAWN, BLOOM, The Girlhood and Future’s Network. We’re proud to be part of their ‘Speak Up’ campaign.

And, we’re speaking up. Let’s make 2016 a year for change for female creative talent and inspire more women to come in, stay and take on those critical leadership roles."

- Lindsey Clay, President of WACL, CEO Thinkbox


Happy International Women’s Day. As Ghandi said: be the change you want to see in the world. 

‘Tis the season to #maketheleap

Campaign IPA  #MakeTheLeap


Passing on another initative that’s getting a lot of press at the moment: Adam & Eve/DDB #maketheleap. The agencies, backed by IPA, Tiwtter & Campaign challenged agencies and media owners to use the extra day in Feb to pledge for change on 4 specific diversity targets:
• 40 per cent female representation in senior positions by 2020;
• 15 per cent black, Asian and minority-ethnic representation in senior positions by 2020;
• to eliminate unconscious bias through training;
• to raise awareness of flexible or agile working policies.

All really well needed targets and the more people urging agencies to take action and stop the hand-wringing the better. Certainly the first and third are two that are very much embedded within the Creative Equals offering – proof that it’s active change across the board that we’re in need of.

Loved the use of the day traditionally given to women taking action to encourage those in positions of power to do the same.

So take a look at #maketheleap have a read and become familiar with the requests – how does your agency stack up against the targets?

Digging deeper into how to activate the pledges takes you to the IPA, using their know-how and training bank to support the agencies and ensure that change can happen.

None of the solutions currently offered seemed to speak directly about getting more women to the top, so we look forward to finding out how target number 1 is supported within this. As our primary focus we’re looking for some actionable support to tackle this and (ever hopeful!) having spoken with IPA a lot of late and gained their support we’ll be offering our expertise as part of the solution.

Here’s to hitting 2020 in style.