Seven key takeaways from #CELeaders

Seven key takeaways from #CELeaders

"A conference to inspire the next generation of creative leaders brought with it fresh ideas and perspectives from a vibrant array of talent." 

Read the full Campaign article. 

 

Where do all the women in advertising go? A view from Kathryn Ellis

Where do all the women in advertising go? A view from Kathryn Ellis

Research shows that the industry loses up to half of its qualified female talent between education and employment, so what is happening?

We all know that statistics show an underrepresentation of women in the creative departments of advertising agencies, particularly as creative directors. Indeed, IPA research suggests that 89% of creative directors in the UK are men.

However, I was curious to learn that when we look at the gender split of graduates from the creative courses that train people for these roles – such as advertising, art and design higher education courses – it is biased towards women, with 61.7% of graduates female. There are more young women training for roles in creative departments than men, by quite a long way.

Encouraging right? Wrong. My study showed that shockingly we are losing up to 50% of our qualified female talent between education and permanent roles in advertising agency creative departments – these are the 'Lost Girls'.

Read the full Campaign article. 

Major Players urges candidates not to divulge current salaries

Major Players urges candidates not to divulge current salaries

The recruitment company Major Players is launching a campaign to encourage women not to reveal their current or previous salaries in a bid to close the gender pay gap.

Speaking at the Creative Equals Create Your Future conference in London on May 16, Rosa Rolo (pictured), commercial director at Major Players, explained that the gender pay gap is currently difficult to close because salaries are always based on what you have been paid in the past.

Read the full Campaign article. 

How diversity sparked a commercial and creative rebirth at Vogue

How diversity sparked a commercial and creative rebirth at Vogue

Vanessa Kingori, publishing director at Vogue, has revealed the brand has seen a 25% increase in digital engagement and a 1000% increase in revenues from experiential event, following the appointment of Edward Enninful as editor-in-chief.

Speaking at the Creative Equals Create Your Conference conference in London on May 16 Kingori revealed that the new Vogue, which has had diversity at its core, has attracted more advertisers and readers to the iconic fashion publication.

Read the full Campaign article. 

Women's Equality Party on JWT London's gender pay gap, knackered women and media stereotyping

Women's Equality Party on JWT London's gender pay gap, knackered women and media stereotyping

'What kind of business are you running when the disparity of earnings is so huge?' This is the question Sophie Walker, leader of the Women's Equality Party has posed to JWT London, in a wide-ranging and passionate speech on the power of the media to challenge unhealthy gender stereotypes.

Speaking at Creative Equals' Create Your Future conference on May 16, Walker urged the audience – primarily made up of female creatives – to take "immediate and tangible action to close the gender pay gap."

She told the audience to "tell women’s stories" in the work they created. "We need to see positive and realistic representation of women, not the sidelining of women we see everywhere."

Read the full Campaign article. 

'Diversity isn't about sticking a woman of colour on a panel or committee'

'Diversity isn't about sticking a woman of colour on a panel or committee'

Speaking at the Creative Equals Create Your Future conference in London on May 16. the Bend it Like Beckham director said: "Diversity isn’t about sticking a woman of colour on a panel or a committee. It’s the very upper echelons [of business and society] allowing genuine, authentic honest voices and experiences to be heard and listened to"

In an energetic discussion with Chaka Sobhani, chief creative officer of Leo Burnett, she said: "Everything I do is taking what people expect and doing something different, like making an Indian girl the centre of a film about football. I do it to say: ‘you got it wrong, you got me wrong, and in doing that I’m able to change perception."

Read the full Campaign article. 

'Don't just be creative, be courageous'

'Don't just be creative, be courageous'

Jude Kelly, the artistic director of the Southbank Centre and the founder of Wow, urges creatives to be more courages and have a 'compulsion for change' at Creative Equals Create Your Future Conference on May 16.

Kelly states that creativity can create a window in which you can see the world in a new way and challenge inequality, but to do this requires courage.

She said that traditionally women haven’t been groomed to be courageous. Kelly explained: "Instead we have been groomed to be the opposite. When you have been told that menopause period, race and class are sources of shame, not stories we should share it becomes harder to share." 

Read the full Campaign article. 

 

Cindy Gallop: 'Forget passion - find things you want to punch'

Cindy Gallop: 'Forget passion - find things you want to punch'

In a passionate speech, delivered on May 16 at the Creative Equals, Create Your Future conference in London, Gallop urged women in the creative industries to build their own financial ecosystem "because the white male-dominated one is not working for us".

Holding a copy of The Sunday Times Rich List, she urged the audience, which was primarily made up of women to make it on to the list.

Describing the current state of the advertising ecosystem as "collaborative competition" where essentially every agency is competing to do exactly the same thing, she described its future as being rooted in collaboration. "Imagine the female founded holding company of the future. All it takes is one or two of you to be the next Martina Sorrell and make it onto the list," she said.

Read the full Campaign article. 

Lifting the lid on ageism in advertising

Lifting the lid on ageism in advertising

The IPA's average age of all employees at its member agencies is 33.7 years old.

79% of ad professionals agreed that our industry comes across as ‘ageist’ in a 2016 industry survey.*

Meet the next generation of women redefining creativity

Meet the next generation of women redefining creativity

Campaign and Creative Equals present the future creative leaders; the women defining creativity today and tomorrow.

Last year, Campaign’s "Future creative leaders" made its debut. The result was a talent-quake. Those who explained away the lack of female creatives in their departments by saying, "We just can’t seem to find the talent", no longer had an excuse.

Now, this list has a life of its own. In 2017, we had 70 entrants; this year, we had 170, all the way up to creative director level. So, with our team of top judges, we cherry-picked creatives with a standout body of work. 

To reveal the winners, read the full Campaign article. 

#FutureLeaders programme now open for applications

#FutureLeaders programme now open for applications

So far 50 future leaders have graduated from #FutureLeaders, a programmed designed to supercharge female creatives and give them the tools and skills they need to step into their leadership.

The course, a collaboration between Creative Social and Creative Equals, covers six core modules over a 4-month programme, supported by Facebook.

Sessions will focus on ‘culture building’, media training, negotiation, business skills and public speaking. Coaches confirmed so far include Harriet Minter, executive coach and ex-editor of The Guardian’s ‘Women In Leadership’, Richard Robinson, Managing Partner at Oystercatchers, Roxanne Hobbs, founder of Hobbs Consultancy and Zoe Clapp, CMO of UK TV.

The programme begins on May 3 and is split into six morning sessions plus a one-day workshop on team management.

The deadline for applications is Wednesday, April 25 and places cost £700, or £800 with a ticket to Creative Equals’ flagship leadership event on May 16, #CELeaders. 

Twenty-five places are available and Creative Equals is offering two scholarships for single mothers or creatives in between jobs.