In 2017, we launched the Creative, Digital + Media Equality Standards as a kite mark accreditation to give individual companies a D&I review, rating and, most importantly, a road map.
Many businesses understand their ‘why’, but this gives them their ‘how’ with a measurable, actionable framework across three pillars: ‘Culture’, ‘People’ and ‘Equality’, spanning all aspects of diversity (BAME, gender, neurodiversity, ability, LBGTQ, age and more).
Additionally, we have set up Creative Equals Certified, an accreditation for the recruitment sector, plus Creative Equals Voices to work with industry organisations and bodies to shape diverse juries and speaker line ups.
Aside from working with businesses to help them move forwards, our ‘north star’ is to double the number of women in leadership roles over the next 24 months, as just 12% of creative directors in the UK are women.
Training creatives up the ladder:
1,200 creatives trained with our 'Be Awesome Night School'
400+ future leaders inspired with our #CELeaders conference
50 women on our #FutureLeaders programme with Creative Social
Supporting talent facing financial challenges:
3 Creative Equals Intern Bursaries given away with D&AD New Blood
Providing paths back:
5 returners back to work, 20 more on the way
Work across the creative industry:
Launched the Creative & Media Equality Standard,
a D&I accreditation, rating and road map for businesses
Launched the Recruitment Equality Standard for recruiters
Organised jury line-ups for Creative Circle, Campaign BIG Awards, DMAs, Effies, Big Bang and more
Created the first Shadow Jury (for BIMA, now in its third year)
Curated speakers for many events
Created awareness with research, campaigns and press
Worked across businesses to drive lasting change from the top down and the bottom up
'Highly recommended diversity organisation of the year'
Diversity in Media Awards, 2017
Top 10 trailblazers
Campaign Magazine, 2016 + 2017
Winner of the 'Golden Pineapple Awards'
Hospital Club, 2017
New year honour's list, 2018
Video Campaign of the Year,
The Drum, Chip Shop Awards 2017
CEO, Cannes Lion Festival
CEO Facebook EMEA
WPP, Global Chief Creative Officer
Creative partner, AMVBBDO
Managing partner, Econsultancy
MRM Meteorite, Chief Creative Officer and Chairman
Managing Partner, Creature of London
Creative strategist, Facebook
Founder, The Dots
Regional Creative Director, EMEA, Facebook WACL representative
Co-Chief Creative Officer,
Chief Creative Officer, Isobar
EMEA ECD, Wunderman
Marketing Director, Google
Managing Partner, Creature of London
Executive Creative Director, TribalDDB London
Ex-BBH Chairman, founder of IfWeRanTheWorld
Creative partner, Mr President, Founding partner, SheSays, ex-D&AD president
Creative partner, Analog Folk
CEO, Creative Circle
Chief Creative Officer, FCB Inferno
Head of Creative, Camelot
Regional Head of Creative Shop,
CEO, Havas London
CEO, AAR Group, president NABS
Managing Director, AnalogFolk, co-founder 'We Are Stripes'
Emma De La Fosse,
Group Chief Creative Officer, Ogilvy Group
Chief Executive Officer, MullenLowe
Cilla Snowball OBE,
Executive Creative Director, Huge
Creative Director, FCB Inferno, 2015 CE partner
CEO, Grey London
Ali Hanan, CEO & Founder, associate consultant, Jo Hagger, associate consultant, Roxanne Hobbs, founder of The Hobbs Consultancy, associate consultant, Nadya Powell, co-founder of Utopia, Ozoda Muminova, data consultant, Elly Gedye, user experience and design consultant, Emily Philp, events partner (founder of FlexiEvents), Kat Webb, business assistant
Mel Varley (mentor and advisor). Laura Jordan-Bambach,
Kat Hahn, Cheyney Robinson,
Nicky Bullard, Helen Fuchs, Caitlin Ryan (WACL partner), Candace Kuss, Pip Jamieson, Priya Matadeen, Simon Richings, Ete Davies, Natalie Graeme, Richard Robinson, Leo Rayman, Victoria Buchanan, Daniele Fiandaca, Ian Crocombe, Emma Murphy, Sonoo Singh, Sarah Davies (legal), Xavier Rees.
To join our the Creative, Recruitment, Media or Digital Equality Standards, get in touch with email@example.com
For finance or admin queries, get in touch with firstname.lastname@example.org
Harriet Minter, Rebecca Mackenzie, Laura Bartlett, Roxanne Hobbs, Vikki Ross, Emma Scott-Robinson... If you'd like to provide training at the 'Be Awesome Night School', get in touch. Thanks to Katie Hicklin
About the founder:
Ali Hanan is an award-winning creative director who has worked in the advertising and marketing sector for the last 19 years. Over that time, she has worked for some of the world’s biggest brands, including Dulux, Guinness, Ford, IKEA, British Airways, MacDonalds (and more) at some of its leading agencies, including Ogilvy, R/GA, DigitasLBi, Iris Worldwide and many, many more.
Along the way, she has seen the impact of the lack of diversity within the industry, so in 2015, she set up Creative Equals as a ‘side project’, which has now turned an award-winning organisation with the backing of many of the largest companies, including VCCP, HavasLondon, Ogilvy, The Engine Group, AMVBBDO, Kinetic WorldWide and many more.
Her team pioneered a data-driven, people-powered model for diversity, the Creative, Digital and Media Equality Standards, now a series of recognised kitemarks, alongside an accreditation for recruiters. This has become the benchmark for the industry, giving companies a review, rating and a road map for lasting change.
The Creative Equals ethos is simple: diverse teams = diverse work = diverse audiences.