We believe we won't have inclusive and diverse creative work on screens and in the media until we have inclusive workplaces and diverse teams creating what we see in the media. That's why we're here to help the creative industry unleash the power of all talents, working with agencies, companies, recruiters and the wider industry.
What we see is many organisations know their 'why', but the 'how' is the key.
We have a simple four-step process, which helps build out a practical plan, including how to implement measurement ('you can't manage what you don't measure'). We work closely with your teams, bringing in our expert team of trainers who understand how to unlock work cultures and creativity.
To assess where you're at, we deep-dive into three core areas and help you 'unblock' pipelines and progression paths for diverse talent. One of the key areas is recruitment, which is where we can work with your in-house teams, supply chain or those on the hiring front-line.
To begin, we delve into two views, first looking at your practices and policies, then compare this view with how they're working for people within your business. So, for example, what we may see is that as a company you'll have a progressive flexible working policy. However, your staff may tell us they believe working flexibly will hinder their career progression. With this data, we can help you move forwards.
We can also track your HR policies with those across the industry.
We look at your make-up around gender, BAME, age, LGBTQ, ability, education, social-mobility, neurodiversity and wellness, understanding who is 'present', but also how inclusive work cultures can help everyone thrive. Then we work out key 'levers' based on what we discover. We'll connect you with specialist groups to help bring in fresh talent into your business.
Download the Creative Equality 'Organisation Charter for Change'
For clients looking for agencies committed to diversity, our badge is now championed by the:
We believe the recruitment sector has a huge role to play in the diversity story. If your company would like to become ‘Creative Equals Certified’, please get in touch. There are two phases to this: we train in unconscious bias as we believe everyone has to understand why they make - and their clients make - the decisions they do. We will give your front-line staff unconscious bias training, plus coach in our seven-point charter.
Download our 'Recruitment Charter for Change'
Recruiters who are signed up and trained in our charter:
We believe equal representation starts on juries, on speaker panels and on awards shows. If you’re an industry body and you’re looking to establish an equal line up, we have a list of ferociously talented women who are more than willing to talk or judge on a huge variety of topics from creative technology to producing award-winning ideas. We also partner with various organisations to host events, like our popular ‘Masterclass’ series with BIMA.
We created the first ‘Shadow jury’ with BIMA to give six rising stars the opportunity to work alongside key jury members and understand the process.
Wit the incredible team from The Drum, we created ‘Creative Woman of the year award’, won by Group Chief Creative Officer, Emma De La Fosse.