• IAB (Internet Advertising Bureau) (map)
  • 14 Macklin Street, WC2B 5NF
  • London
  • UK

#DiverseMINDS
IAB, March 1, 9.15-5pm  

BackGROUND

Did you know 35% of entrepreneurs are dyslexic? To drive creativity and innovation, we embrace divergent thinkers - those with dylsexia, dyspraxia, autism, aspergers, dyspraxia, ADHD an more. It's mix of people in a workplace are what gives that company its competitive edge and its resilience. We believe those with diverse minds contribute hugely to the creativity of our industry, however, we have yet to create cultures where they can show up as themselves.   To do that we need to drive conversation, create understanding and reduce stigma.

  • Neurodiversity 101, the awareness, education and language to sustain the conversation themselves
  • An understanding of what needs to shift in our corporate culture
  • Practical shifts and case studies to make in the recruitment process and beyond

 

CURRENT SCHEDULE

MC for the day: Pip Jamieson, Founder, The Dots (and delightfully dyslexic) 

09.15am Welcome – Ali Hanan, CEO, Creative Equals, Roxanne Hobbs, CEO, Hobbs Consultancy

09.30am ‘Unexplored potential’ 

Mark Evans, Marketing Director, Direct Line Group

09.45am ‘Let’s talk superpowers’

‘Why my Dyslexia is my super power’  - Pip Jamieson, Founder, CEO, The Dots

10.00am ‘Unleashing the power of ASD’ 

Wayne Deakin, Independent Creative Consultant 

10.15am Innovating for `Measurable Competitive Advantage

Afua Basoah, Health Consultant

10.30am Panel: ‘Exploring our challenges’

Chair: Richard Robinson, Managing partner, Econsultancy 

Lucy Hobbs, Senior Creative freelance, with ADHD 

Laura Chamberlain, MD, NOW with dyslexia 

Adam Corre, junior freelancer, with dyspraxia 

Ellie Gerszt, senior partnerships executive, NABS, has ASD

BREAK 11:00-11:15am

11.15am WORKSHOPS (Delegates choose one)

‘Understanding the challenges of the interview and the workplace for autism’ 

Jane Harris, Director of External Affairs, National Autistic Society

Creative workshop: Solve a live brief for the British Dyslexia Association

Lead: Tim Hole, executive coach, using Breathe methodology for diverse idea generation

‘Understanding vulnerability, shame and stereotyping’ 

Workshop led by Roxanne Hobbs, certified Daring Way™ facilitator

12.15-13.00pm LUNCH

1.00-2.00pm WORKSHOPS  (Delegates choose one) 

‘Understanding the challenges of the interview and the workplace for autism’ 

Jane Harris, National Autistic Society

Creative workshop: Solve a live brief for the British Dyslexia Association

Lead: Tim Hole using Breathe methodology for diverse idea generation

Understanding vulnerability, shame and stereotyping – Workshop led by Roxanne Hobbs, certified Daring Way™ facilitator

2.00-2.45pm Panel: Creating change: from neurotypical design to neurodiverse design

Our world of work has been created for the ‘neuro-typical’ – from the layout of our offices to the way we recruit using CVs and interviews. The participants on this panel have all created change in the workplace so as to accommodate and welcome those that are neurodiverse.  

Panel Chair: Ete Davies, AnalogFolk 

Michael Vermeersch, Microsoft  

Speaker TBC, Direct Line Group 

Ray Coyle, CEO, Auticon

Neil Milliken, Head of Accessibility & Digital Inclusion, Atos

BREAK 2.45-3.00pm

3-3.15pm ‘My sister and I’ 

Sulaiman Kahn, CEO, ThisAbility Club

3.15-3.30pm ’Diverted’, a journey of resilience to the newest frontier of inclusion

Roxanne Hobbs, The Hobbs Consultancy 

3.30-3.45pm Why moulding yourself to fit in damages your mental health

Xavier Rees, CEO, Havas

HOW TO CREATE CHANGE: 

3.45-4.00pm Celebrating identity: What we can learn from the LGBTQ community?  

Julian Tooke, Head of International CCS at Dentsu Aegis Network Global

4-4.20pm ‘What are the biggest adjustments we can make?’ 

Leila Siddiqi, Head of Diversity, IPA, speaks to Nancy Doyle, CEO, The Genius Within

4.20-.4.35pm ‘Different Not Defective’

James Hilton, Chief Creative Officer, Native

4.35-4.50pm Role of media in raising awareness of invisible and visible disabilities

Sam Phillips, Chief Marketing Officer, Omnicom Media Group, Chair of Open, Assistant Dean Omnicom University. 

CLOSE & SUMMARY: 

Invitation to drinks by Maria Petnga-Wallace, Chief Diversity Officer, Dentsu Aegis

Ongoing breakouts:

Parenting coach - Zoe Windsor, executive coach  

We will have a parenting coach present with whom people can sign up for a 1:1 30 minute session to discuss their challenges at home. 

Personal coach - Tim Hole, executive coach

Tim Hole: ‘I wanted to pledge myself as a coach *gratis* to any attendee who is neurodiverse to check in with how they feel and also being available as a person they would know and feel comfortable having a check-in with if they felt anxious or confused'.

Virtual reality experience - ‘What it’s like to be autistic’ 

Come and experience what it is like via this virtual reality experience from the NAS.