THE CREATIVE EQUALS #CREATIVECOMEBACK PROGRAMME

We know there are 1.9+ million women in the UK who would like to come back to work. We also know there is a huge bias when considering someone who has gaps in their CV. With support from the Government Equalities Office, and in partnership with D&AD, Diageo and Facebook, we launched the first #CreativeComeback programme in 2019.

CreativeComeback_14Mar2019_©BronacMcNeill_LR-10635.jpg
CreativeComeback_14Mar2019_©BronacMcNeill_LR-10978.jpg

The Problem

Just 12% of creative directors are women. And, just when creatives are stepping up to leadership roles, motherhood comes along or life happens. With out-of-date portfolios, a career gap and a biased recruitment sector, it’s difficult for them to come back and it shouldn't be. CV gaps are creativity’s gifts. This is where life happens. Babies are born, we get cancer, our parents age and need us. These life experiences make creativity richer and deeper.

CreativeComeback_14Mar2019_©BronacMcNeill_LR-20644.jpg
CreativeComeback_14Mar2019_©BronacMcNeill_LR-10841.jpg

The #CC Programme

We built a diverse cohort of women who had been out of work with cancer, children, mental health issues or stigma around disability. We ran a two week training bootcamp culminating in the opportunity to pitch to a working brief from a real, paying client.

We worked with agencies to mentor our cohort, upskilling those agencies and brands about flexible working, onboarding returners back to work, mentors and more to ensure our returners were supported. These agencies often provided placements, from paid work experience to full time jobs.

Our aim is to provide bridges back to work with forward-thinking agencies and brands.



THE RESULTS

230

Women applied for the 2019 programme in London and Manchester

58

Women in London + Manchester completed the programme.

37

Women are on placements, long-term freelance contracts or permanent hires.

40

Creative businesses participated in  to the programme, mentoring + supporting our returners.

We received extensive PR and press coverage with multiple stories appearing in The GuardianCampaign Magazine, The DrumLBBOnlineCreative ReviewItsNiceThat, Design WeekMarketing Week, Runneth London and more.


Get involved

Are you a Returner?

Are you a creative business or brand?


It was a flood of creativity, and our brands were lucky to have it unleashed on our issues. We saw ideas on both Baileys and Guinness that lifted and delighted us. We got unexpected ideas, powerfully and simply expressed, with personality and flair. 
— Alison Falconer, Guinness Consumer Planning Director

GIVING BACK

We're not for profit looking to make long lasting change. All the funds from this programme are reinvested back into the next #CreativeComeback cohort, so we can make continued, ongoing change. We've created a movement.