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#CREATIVECOMEBACK IS BACK!

We're hosting a #CC2020 Mini Conference! Come and hear from our alumni about this life-changing programme, what you can do to get back into creative work + what to expect in 2020!

We'll have:

  • Caitlin Ryan, EMEA Regional Director of Creative Shop at Facebook

  • Eileen Hanna, Baileys Marketing Manager for Europe

  • Rachel Gott of Apple&Ink, London's creative-only independent recruitment agency

  • Alumni from the very first #CreativeComeback cohort, sharing their experience

We'll cover what idea's and pitches creative directors are looking for, sample's of our top class training with D&AD and top tips from on what a good book looks like in 2020.

We're at Facebook London in Rathbone Square. Tickets are £15, but if this is out of your reach and you want to come, email elly[at]creativeequals[dot]org to confirm your place. Lunch is provided (cheers Facebook!)

 

 
 

THE CREATIVE EQUALS #CREATIVECOMEBACK PROGRAMME

We know there are 1.9+ million women in the UK who would like to come back to work. We also know there is a huge bias when considering someone who has gaps in their CV. With support from the Government Equalities Office, and in partnership with D&AD, Diageo and Facebook, we launched the first #CreativeComeback programme in 2019.

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The Problem

Just 16% of creative directors are women. And, just when creatives are stepping up to leadership roles, motherhood comes along or life happens. With out-of-date portfolios, a career gap and a biased recruitment sector, it’s difficult for them to come back and it shouldn't be. CV gaps are creativity’s gifts. This is where life happens. Babies are born, we get cancer, our parents age and need us. These life experiences make creativity richer and deeper.

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The #CC Programme

We run a two week training bootcamp in partnership with D&AD, with a brief from Diageo and up-skilling from Facebook. This culminates in the opportunity to pitch to a working brief from a real, paying client - and to have the change to gain jobs with top companies across the sector.

We worked with agencies to mentor our cohort, up-skilling those agencies and brands about flexible working, onboarding returners back to work, mentors and more to ensure our returners were supported. These agencies often provided placements, from paid work experience to full time jobs.

Our aim is to provide bridges back to work with forward-thinking agencies and brands.



THE RESULTS

230

Women applied for the 2019 programme in London and Manchester

58

Women in London + Manchester completed the programme.

37

Women are on placements, long-term freelance contracts or permanent hires.

40

Creative businesses participated in  to the programme, mentoring + supporting our returners.

We received extensive PR and press coverage with multiple stories appearing in The GuardianCampaign Magazine, The DrumLBBOnlineCreative ReviewItsNiceThat, Design WeekMarketing Week, Runneth London and more.


Get involved

Are you a Returner?

Are you a creative business or brand?


It was a flood of creativity, and our brands were lucky to have it unleashed on our issues. We saw ideas on both Baileys and Guinness that lifted and delighted us. We got unexpected ideas, powerfully and simply expressed, with personality and flair. 
— Alison Falconer, Guinness Consumer Planning Director

GIVING BACK

We're not-for-profit looking to make long lasting change. All the funds from this programme are reinvested back into the next #CreativeComeback cohort, so we can make continued, ongoing change. We've created a movement. And, it started with a Government Equalities Office Grant, and a conversation on a beach with WPP Stream and Grainne Wafer, Global Brand Director, Baileys.