Creative Equals: the charter

We aren't here to talk. We're help agencies make real lasting change. And, it starts with our charter. When you sign up to Creative Equals, you commit to taking on these 11 key principles within your policies, plans, actions and culture.




We understand the advertising/marketing industry will reach its full potential with the experiences and talents of all.


We are behind advancing gender equality in our agency, particularly in creative departments, addressing the loss of women across the career pipeline and the absence of women at a senior creative level.


We commit to changing unequal gender representation across all creative disciplines (copy, art direction, design, film directors and creative technology).


We commit to tackling the gender pay gap at all levels.


We will actively redress removing the obstacles faced by women at certain points of their career development. We will give them the tools, training and support they need so we can retain them – and they can fulfil their career potential. 


We commit to asking for asking for gender diverse CVs at all levels to make sure our agency recruitment pipeline gives women an equal chance at every level. 


We recognise our work has a strong influence on the way women are portrayed in the media and it’s our responsibility to reflect modern, contemporary girl/womanhood to create positive, aspirational images of woman.  


We commit to making sure the female creatives we hire are put on gender diverse accounts.


We understand and support the fact that gender equality comes from all levels within an organisation, particularly from those in senior leadership roles.


We commit to making structural and cultural changes to advance gender equality to make sure women are able to work within our agency with their work/life commitments. We understand this is an agency-wide issue, not just on an individual level.


We understand people from all walks of life bring different experiences to our agency and shape a better, more diverse industry. We’re committed to the way our agency reflects, supports and promotes a better society to live in.

Our supporters

Laura Jordan-Bambach
Creative partner, Mr President, Founding partner, SheSays, ex-D&AD president

Simon Richings
Creative partner, Analog Folk

Caitlin Ryan
Executive Creative Director, Cheil, WACL representative

Emma Perkins
Executive Creative Director, MullenLowe Open

Jeremy Green 
CEO, Creative Circle

Karin Onsanger-Birch
Chief Creative Officer, FCB Inferno

Diana Janicki
Executive Creative Director, TBWA-PW

Paul Drake
Foundation Director, D&AD

Eloise Smith
Executive Creative Director, MullenLowe Profero

Elyssa Phillips
Chief of Staff, FCB Global

Ete Davies, Managing Director AnalogFolk

Emma De La Fosse
Group Chief Creative Officer, Ogilvy Group

Tom Knox
Chief Executive Officer, MullenLowe, IPA President

Andy Fowler
Founder and Chief Creative Officer, Brothers and Sisters

Natalie Graeme
Ex-MD, GreyLondon

Matt Desmier, 
Founder of Silicon Beach, Wise Old Uncle

Julian Hirst, 
Client Services Partner, Tribal DDB

John O'Keeffe
WPP, Global Chief Creative Officer

Rosie Arnold, 
Creative partner, AMVBBDO

Mark Runacus
Planner and Co-owner Karmarama

Ian Pearman, 
Chief Executive Officer, AMVBBDO

Richard Robinson
Managing partner, Oystercatchers

Nicky Bullard, 
MRM Meteorite, Chief Creative Officer and Chairman

Dan Shute, 
Managing Partner, Creature of London

Kat Hahn
Creative strategist, Facebook

Pip Jamieson
Founder, The Dots

Simon White
Founder, Formation London

Daniele Fiandaca
Co-founder, Creative Social, Token Man

Simon Gill
Chief Creative Officer, Isobar

Ian Haworth
EMEA ECD, Wunderman

Nick Turner
Chief Creative Officer, Razorfish/Sapient Nitro

Dave Buonaguidi
Chief Creative Officer, Crispin Porter + Boguski

Stu Outhwaite
Managing Partner, Creature of London

Victoria Buchanan
Executive Creative Director, TribalDDB London

Cindy Gallop, 
Ex-BBH Chairman, founder of IfWeRanTheWorld

Duan Evans
Chief Creative Officer, AKQA

Tracy De Groose
Chief Executive Officer, Dentsu Aegis Network

Kat Gordon
3% Conference founder

James Temple
Chief Creative Officer, R/GA

Suki Thompson
Managing Partner, Oystercatchers

Michael Tomes
Founder, CreativePool

James Temple
Chief Creative Officer, R/GA

Kerry Robinson

Candace Kuss, 
Creative Strategist, Hill + Knowlton Strategies. 

Bridget Beale,
MD of British Interactive Media Association (BIMA)

Vicki Maguire
ECD, Grey London

Nancy Rowe, 
Head of Insights, Razorfish

Dan Harvey
Chief Content Officer, Zone

Jason Fletcher and Marcus Illes, Executive Creative Directors, Publicis Chemistry

Helen Fuchs, 
Executive Creative Director, DigitasLBi

Phil Thomas
CEO, Cannes Lion Festival

Julie Seal
Creative Strategist, Facebook

Steve Hatch
CEO Facebook EMEA

Michael Islip
CEO, DigitasLBi 

Ian Crocombe, 
Head of Creative Shop, UK



Founder & CEO: Ali Hanan, Creative Director
Non-exec director and FORMER partner: Becky McOwen-Banks, Creative Director FCB Inferno. 

Advisory board: Laura Jordan-Bambach, Cheyney Robsinson, Nicky Bullard, Dave Buonaguidi, HELEN FUCHS, CAITLYN RYAN (WACL), Candace KusS, Dan HarvEY, Simon Richings, Ete Davies, Kat Hahn, Natalie Graeme, Richard Robinson.


TRAINING TEAM: Harriet Minter, REbecca MAcKenzie, Laura Bartlett, Roxanne Hobbs, vikki ross.



If you'd like to to find out how we can help your agency move take steps toward gender diversity, we'd love to chat. 

Name *